Head of Sales and Marketing

Sales & Marketing Director – Beehive Cheese Co., BLLC

Position: Sales & Marketing Director
Reports to: President
Location: So. Ogden, Utah – In-Person with opportunities for remote work in the future
Status: Full-time

Job Summary

Beehive Cheese is seeking a Sales & Marketing Director to lead and grow our artisan cheese brand in the specialty food market. This role will be responsible for developing and executing sales and marketing strategies, processes and systems, overseeing a sales team and marketing team, and driving revenue growth through market research, brand positioning, and sales execution. The ideal candidate is a strategic thinker with hands-on leadership experience in the consumer-packaged goods (CPG) industry, with a passion for artisan products and a deep understanding of the gourmet and specialty retail space.

Key Responsibilities

1. Sales Strategy & Execution

• Develop a comprehensive sales strategy to increase revenue and expand market reach in coordination with the President.
• Provide direction and leadership for the team, setting clear targets and accountability for sales reps and return on marketing investment dollars.
• Work closely with the sales and marketing team to manage retail, food service, distributor, and broker partners to drive product placement, promotions, and account growth. Develop data driven sales presentations to close business.
• Monitor and build sales performance metrics and processes and adjust strategies based on data insights.

2. Market Research & Business Development

• Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and consumer preferences.
• Use data to refine pricing strategies, distribution channels, and promotional efforts.
• Develop new market entry strategies, including product line expansions and e-commerce growth initiatives.
• Stay ahead of industry trends, attending trade shows and industry events to build relationships and promote the brand.

3. Marketing Strategy & Brand Positioning

• Collaborate with the marketing team to create and execute brand storytelling, digital marketing, and content strategies.
• Ensure consistent brand messaging across all customer touchpoints, including packaging, advertising, website, and social media.
• Develop and oversee marketing campaigns, product launches, and seasonal promotions to drive customer engagement and sales.
• Work closely with PR and media outlets to enhance Beehive Cheese’s brand visibility in the specialty food industry.

4. Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop the sales and marketing team to achieve business goals.
• Work collaboratively with operations, finance, and production teams to align sales forecasts and new product launches with production planning.
• Foster a culture of collaboration, creativity, and data-driven decision-making.

Qualifications & Skills

✅ Education & Experience:

• Bachelor’s degree in Business, Marketing, Sales, or related field (MBA preferred).
• 5 years of experience in sales and marketing, preferably in the specialty food or CPG industry.
• Proven track record in collaborating with sales and marketing professionals, developing go-to-market strategies, and driving revenue growth.

✅ Key Competencies:

• Strong communication and team management skills.
• Ability to analyze market trends, sales data, and consumer insights to make informed decisions.
• Hands-on experience with CRM systems, digital marketing platforms, and e-commerce strategies.
• Passion for artisan food, specialty cheese, and gourmet products.

✅ Beneficial Industry Experience:

• Experience selling to specialty grocers, distributors, and foodservice partners.
• Knowledge of retail promotions, trade marketing, and category management.
• Familiarity with cheese, dairy, or premium food product marketing is a strong plus.

Compensation & Benefits

• Competitive base salary performance-based bonuses - negotiable depending on the candidate's experience and qualifications.
• Making a difference in a small company where independence, creativity, and teamwork are valued.
• Health and retirement benefits.
• Opportunities for career growth and professional development.
• Passionate about work and driven by purpose and team, not ego.

How to Apply

Interested candidates should submit a resume and cover letter to amy@beehivecheese.com.

Job Type: Full-time

Pay: From $110,000.00 per year

Benefits:

• Employee assistance program
• Employee discount
• Flexible schedule
• Health savings account
• Life insurance

Work Location: Hybrid remote in Ogden, UT 84405

Salary : $110,000