What are the responsibilities and job description for the E-commerce Marketing Lead position at Behind The Scenes Apparel Inc.?
Required Skills and Qualifications
To succeed in this role, you will need:
- Proficiency in WordPress for website management and content updates.
- Strong copywriting skills to craft compelling messages across various channels.
- Experience with analytics tools (e.g., Google Analytics) to track campaign performance and derive actionable insights.
- In-depth knowledge of market trends, consumer behavior, and competitive landscape analysis.
- Expertise in SEO best practices to optimize web content for search engines.
- Familiarity with e-commerce platforms and strategies to enhance online sales performance.
- Excellent collaboration skills to work effectively with sales teams and other departments.
- Strong understanding of digital marketing techniques, including email marketing, PPC advertising, and social media strategies.
