Senior Manager/Associate Director, Marketing Analytics

The Senior Manager / Associate Director, Marketing Analytics will predominantly be focused on marketing data analytics to inform marketing strategies and campaign optimization strategies to ensure successful commercialization of BeiGenes products. As a secondary responsibility, this role would also support Medical Affairs Analytics. This role may also evolve to take on global (ex-China) activities and will serve as a primary point of contact between many project teams and stakeholders around managing and enhancing our BeiGenes marketing initiatives. This role will be part of a growing multifaceted analytics team that develops advanced analytics solutions. Specific examples of key responsibilities include but are not limited to transform marketing analytics with a focus on multivariate marketing analytics capabilities, own BeiGenes Customer360 offering, implementing industry leading marketing performance measurement, continuously monitor and track key marketing performance metrics for programs, and campaigns.

• Essential Functions of the job :
• Strategic Analytics :
• Develop and implement data-driven strategies to support oncology product launches, market penetration, and brand positioning.
• Translate data into insights and stories which drive change in marketing strategy and tactics.
• Campaign Analytics
• Lead test / control analyses for various campaigns
• Build coordinated recommendations on marketings ability to generate positive results across products and measure effectiveness of all marketing programs.
• Analyze key marketing channels / tactics / campaigns to assess what is driving the best outcomes and how to replicate it.
• Identify key markers of effectiveness for marketing campaigns and educational activities and own and drive design of internal marketing dashboards to monitor key performance indicators.
• Own BeiGenes Customer 360 (KTC) platform, including ideating and planning future enhancements to the platform.
• Promotional Effectiveness :
• Lead semi-annual marketing mix analyses using multi-variate techniques for multiple brands
• Lead the design and execution of Field Engagement Effectiveness measurement across Sales, Marketing, Market Access and Medical Affairs teams.
• Own the execution of other advanced techniques like Multi-Touch Attribution etc. to explain the promotional dynamics.
• Be an expert in various advanced analytics techniques; be on the cutting edge and the go to person for advanced marketing analytics.
• Collaborate with marketing and cross functional partners to craft differentiated marketing analytical solutions and services that transform the business.
• Develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions.
• Change Management
• Establish your role as the key champion to drive business improvements to help the marketing team unlock their contribution to sales.
• Use a holistic view of data assets to deliver a compelling enterprise vision for how advanced analytics can contribute to documenting how marketing efforts deliver critical corporate KPIs.
• Evangelize Analytics driven decision making across Marketing and Global Medical Affairs (GMA).
• Required Education :
• Bachelors degree or higher in Business Analytics, Marketing, Engineering or a related field as outlined in the essential duties.
• Qualifications :
• For the Senior Manager level, we require a BS with 7 plus years of overall experience.
• For the Associate Director level, we require a BS with 8 plus years of overall experience.
• For both levels, we require the following unless highlighted as a plus.
• Bachelors degree or higher in Business Analytics, Marketing, Engineering or a related field as outlined in the essential duties.
• 6 years of experience in marketing analytics or advanced analytics.
• 4 years of experience with data segmentation and reporting within a customer relationship management (CRM) and marketing automation system.
• 4 years of experience in marketing analytics, marketing operations, or digital marketing in a related industry as outlined in the essential duties.
• 4 years of experience with collaborating effectively with sales and / or marketing leaders and leading by influence.
• 5 years of experience across marketing, business intelligence, and other analytics domains.
• This role requires hands-on experience with SQL, Python / R.
• Experience working with low code / no code platforms (Dataiku / Alteryx) and with reporting platforms (Tableau / PowerBI) would be a plus.
• Demonstrated ability to apply effective influencing skills, a strong executive presence, and credibility to communicate the value of data-driven marketing insights across the organization.
• Proficiency with data visualization tools.
• Supervisory Responsibilities :
• Computer Skills :
• Strong Excel and PowerPoint skills, SQL and Python / R for data analytics.
• Travel :
• 15-20%

Please note the salary range listed below is for the Associate Director level. For candidates considered for the Senior Manager level the range will be lower.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.