WEST DIRECTOR, REGIONAL MARKETING

The West Director, Regional Marketing, reporting into National Director, Regional Marketing, will be responsible to develop and execute essential Key Opinion Leader (KOL) customer strategies and tactics that support the launch of BeiGenes hematology oncology products with thought leaders within the US. This field-based leadership role will manage a team of 4 Regional Marketers and will collaborate closely with cross-functional leaders across Sales, Medical Affairs, Market Access, Training, Clinical Development and Commercial Operations & Business Analytics.

• Essential Functions of the job :
• Provide leadership on the Customer Enterprise Team to enable advocacy development through regional marketers in current core Brukinsa hematology indications in CLL, MCL, WM, FL and MZL; support BeiGenes hematology pipeline portfolio for future launch readiness
• Lead the development and enable implementation of integrated KOL and customer engagement strategies and execution plans in support Brukinsa across indication with a focus on CLL
• Build strong partnerships and knowledge of external KOL customers and partners and actively participate in the development of commercial strategy with internal cross-functional partners and stakeholders
• Demonstrate marketing thought leadership and represent BeiGene at key US and ex-US meetings, conferences, and functions as needed
• Lead the development of promotional speaker bureau strategy and management, supporting BeiGenes oncology portfolio and education needs for Brukinsa in current and future indications
• Ensure execution of integrated commercial and marketing strategic plans through the Regional Marketing team at national / regional scientific meetings with collaborative and aligned purpose
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeiGenes US commercialization strategy
• Uncover, prioritize and deliver market insights, challenges / barriers, and solutions to the broader BeiGene organization
• Support development of peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
• Support development and execution of integrated commercial advisory board plans to gain insights that will inform brand strategies
• Support the development and execution of non-personal promotion / digital tactics that leverage KOL advocacy and that drive brand objectives and awareness
• Contribute actively on all key marketing deliverables including QBR, brand and tactical planning, launch readiness reviews, and competitive readiness planning
• Hire, train and professionally develop Regional Marketers in the Directors respective region
• Drive business results, and support development of culture and people initiatives aligned with BeiGene mission and values
• Qualifications :
• A minimum of 6 years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
• A minimum of 3 years of experience in Hematology / Oncology sales and / or marketing preferred
• A minimum of 2 years prior people management experience required
• Biotech or pharmaceutical US marketplace launch experience preferred
• Demonstrated ability to build and lead high functioning teams
• Highly skilled in influencing cross-functional internal teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
• Demonstrated ability to synthesize data and prepare / deliver a compelling overview of commercial strategy, insights, opportunity, and risks
• Demonstrated strength in the core competencies of communication, analytical thinking / data analysis, demonstrating initiative, teamwork / collaboration, coaching / feedback and entrepreneurial mindset
• Qualification Synopsis :

Bachelors degree required. Advanced degree (e.g., MA, MBA, PhD) preferred in business, economics, biological, or medical sciences. At least 6 years of industry experience and 2 years of people management experience required. Hem / Onc background / experience preferred.

• Computer Skills :
• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
• Travel :
• 50% or more

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.