What are the responsibilities and job description for the Senior Brand Manager position at Bel Group?
Bel, makers of iconic cheese brands including Babybel, The Laughing Cow, and Boursin, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company is headquartered in Chicago and operates three manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD.
Job Description Summary
The Marketing organization is responsible for creating the long-term strategy for the brand, building differentiated market positioning, and developing and executing integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives.
The Senior Brand Manager leads the strategic development and execution to drive sustainable growth on key lines of business. To do so, the Senior Brand Manager defines core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, RID, Finance, Sales, teams, and Industrial to optimize product lines and deliver sustainable profit growth.
Essential Duties and Responsibilities
- Brand Strategy Leadership : develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price / value proposition, strategic target activation, and new product strategies.
- Communications Leadership : partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to ensure maximum efficiency and breakthrough media & marketing activations.
- Business Management and Tracking : actively manages P&L variances to attain annual and long-range financial objectives. Consistently evaluates business progress against plan and recommends corrective action as needed. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in business performance analysis.
- Go-To-Market Strategist : deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
- Program Evaluation : analyses program results and marketplace dynamics to provide ongoing marketing mix recommendations.
- People Management & Leadership : supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
- New Product Management : identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market.
Qualifications and Competencies
Performance Expectations
Working Conditions : Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required.
Acknowledgement : This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.
Total Rewards :
Bonus Potential : 23%
401k, Medical, Dental, Vision from Day One, PTO days and more.
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or any other basis protected by applicable federal, state, or local laws.
J-18808-Ljbffr
