What are the responsibilities and job description for the BELFOR Franchise Group is hiring: Paid Social Media Specialist in Ann Arbor position at BELFOR Franchise Group?
Job Description
Job Description
BELFOR Franchise Group (BFG) is a leading network of franchise businesses specializing in providing a wide range of restoration and home services. BELFOR Franchise Group is seeking a qualified candidate for a full-time Paid Social Media Specialist in Ann Arbor, MI. This position will be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. You will work closely with the marketing team to develop strategies, monitor performance, and ensure campaign objectives are met. The ideal candidate will be data-driven, highly organized, and have a deep understanding of paid social media advertising best practices.
Key Responsibilities :
- Campaign Strategy & Planning : Develop and implement paid social media strategies to meet business goals, including lead generation, brand awareness, website traffic, and sales.
- Ad Creation & Management : Create compelling ad copy, eye-catching visuals, and targeted audience segments across social platforms. Manage multiple campaigns simultaneously, from concept to execution.
- Budget Management : Oversee campaign budgets, track spending, and optimize bids to maximize return on investment (ROI).
- Performance Analysis & Optimization : Monitor the performance of paid social campaigns using analytics tools, adjust strategies, and optimize campaigns for continuous improvement in KPIs.
- A / B Testing : Conduct A / B tests on ads, targeting, and landing pages to enhance campaign performance.
- Collaboration : Work closely with internal teams (creative, content, SEO, analytics) to align paid social media efforts with overall marketing strategy.
- Reporting : Provide regular performance reports and insights on campaign effectiveness, including ROI, reach, engagement, and conversion metrics.
- Trend Analysis : Stay up-to-date with the latest trends, platform updates, and best practices in paid social advertising.
Qualifications :
Preferred Skills :
Company Description
BELFOR Franchise Group is a leader in residential and commercial service franchising, offering a legacy of innovation and entrepreneurial empowerment. As the parent company of 14 service-focused franchise brands, we are committed to helping motivated business owners create meaningful impacts in their communities by providing essential services to homeowners and businesses. Our mission is to empower entrepreneurs through proven business models, unparalleled training, and ongoing support.
Company Description
BELFOR Franchise Group is a leader in residential and commercial service franchising, offering a legacy of innovation and entrepreneurial empowerment. As the parent company of 14 service-focused franchise brands, we are committed to helping motivated business owners create meaningful impacts in their communities by providing essential services to homeowners and businesses. Our mission is to empower entrepreneurs through proven business models, unparalleled training, and ongoing support.
