What are the responsibilities and job description for the Digital Marketing Coordinator position at BELFOR Holdings?
Belfor Franchise Group
RESTORING MORE THAN PROPERTY
Flooding. Fires. Windstorms. Hundreds of thousands of clients rely on BELFOR Property Restoration each year to rebuild their lives, homes, and businesses. We're Restoring More Than Property.
With BELFOR specialists in every major metropolitan area in the USA ready to respond 24 / 7 / 365, we provide the fastest, highest quality service that's unmatched in the industry.
The right response team can mean the difference between recovery and total loss. In the midst of chaos, you need an experienced company with a proven track record and solid relationships with leading insurance providers.
BELFOR is looking for qualified candidates for the following position. BELFOR team members are a unique breed, committed to restoring not only property, but restoring lives for those affected by disasters, large or small.
BELFOR also offers a wide range of benefit options including, but not limited to, 401(k), Medical, Dental, Vision, Disability, Life Insurance, Employee Assistance Program, Paid Holidays and Paid Time Off.
Position Overview
The primary objective of the Digital Marketing Specialist is to support new and existing BELFOR Franchise Group franchisees in local marketing efforts to improve their online presence, attract customers, and grow their business. The candidate must have direct hands-on digital marketing experience including website support, search-engine optimization, Google Ads management and reporting combined with strong communications skills and customer service.
PRIMARY RESPONSIBILITIES :
- Speak with clients at least once a month to report on performance, identify their business and local marketing needs and help generate leads to grow sales
- Work closely with brand and marketing teams to report on franchisee performance, discuss challenges / opportunities and remain aligned on priorities
- Oversee Google Business Profile and Facebook Business Pages
- Launch and optimize paid ad campaigns through Google and Facebook
- Perform regular website audits and implement SEO tactics to continually improve traffic and organic rankings
- WordPress editing and landing page creation
- Write and edit concise copy
- Manage client budgets for monthly PPC ad spend
- Prepare and present monthly KPI reports analyzing SEO and PPC ad performance for each client
- Advise and implement changes to websites and campaigns as requested by clients
- Coach franchise owners on what they can do to improve their digital presence
- Work with third-party partners and tools related to digital marketing
- Build a strong, personal relationship with each client to educate them on the support they are receiving
OTHER RESPONSIBILITIES
Regular client contact made via email and phone calls.
EXPERIENCE :
SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED :
