Director, Belk Partnership Marketing (Hybrid)

The role of the Director, Belk Partnership Marketing is responsible for developing and implementing strategies that drive both the co-op and Belk Media Network programs, while maximizing revenue. Additionally, the role involves further enhancing the Belk Media Network program to support its growth and revenue generation.

Job Functions

• Unify the Co-op and Belk Media network under one core team to maximize revenue, brand visibility, and customer experience
• Build strategy to simplify program integration through a unified platform with clear guidelines and selling tools
• Work with the CMO and cross functional teams, particularly our merchant organization, on the strategic vision and strategy for the Co-Op and Belk Media Network marketing channels to align with global marketing strategies to acquire new customers while retaining and reengaging current customers.
• Create and execute Co-op and Retail Marketing Network strategy for Belk, unifying under Belk Partnership Marketing

• Manage vendor communications and strategic selling approaches, while partnering with merchants
• Accountable for account management, campaign planning/execution/management, budget management, project management and testing ideation and execution
• Handle multiple projects and deadlines simultaneously
• Consistently explore and develop new ideas to increase customer engagement and sales

• Develop and maintain effective communication with internal and external partners
• Stay abreast of market trends and how we leverage them for our business

Position Contribution Level :

Advanced Level

Minimum Education & Experience:

• Bachelor’s Degree in marketing or equivalent work experience

• 5 years of experience leading and building teams

Knowledge & Skills

• A strong understanding of retailer and supplier dynamics; including JBPs, co-op marketing, and merchandising
• Experience with working with vendors, third parties, internal business partners and building the revenue through the Retail Media Network
• Excellent communication skills, including business writing, communicating strategies and effectiveness
• Strong analytics skillset with experience managing analysis of financial, customer, or industry datasets to inform strategy / solution outputs  
• Ability to identify key stakeholders’ incentives, align goals, and bring others along to drive progress
• An entrepreneurial spirit – with an ability to identify opportunities, drive progress, develop others, and thrive in ambiguous environments 
• Leadership skills – Experience building, leading and developing a strong performing team
• Project management skills

• Able to work both independently and in a team environment

• Understanding of the retail climate and landscape, and impact to the business

• Experience in a fast-paced environment

Physical

• Available and able to travel

 

Supervisor

SVP, Chief Marketing Officer

Supervises

Sales Partner Manager

Manager, Digital Marketing

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We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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