Director of Marketing

Job Description

Bella Care Hospice is looking for a competent Director of Marketing to further the organization’s marketing ventures for the Columbus location. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and benefit end of life patients by expanding awareness and utilization of the excellent services Bella Care Hospice provides.

Responsibilities

• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Builds and monitors community, customer, payer and patient perceptions of the Hospice as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs in collaboration with the Director of Operations/Executive Director.
• Maintains comprehensive working knowledge of the Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources for individuals who do not meet Hospice eligibility criteria.
• Ensures maximum third party reimbursement through effective use of service contracts with managed care organizations, government agencies, and other payers in collaboration with the Executive Director.
  
  

Skills

• Proven experience as Marketing Director
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Customer-oriented approach with aptitude
  
  

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
  
  

Schedule

• Day shift
• Monday to Friday
  
  

Work Location: On the road