What are the responsibilities and job description for the Bellabu Bear is hiring: Social Media Marketing Manager in Costa Mesa position at Bellabu Bear?

Job Description

Social Media Marketing Manager

We are seeking a Social Media Marketing Manager to lead and elevate our social strategy across all platforms. This role requires a dynamic, creative, and strategic thinker who excels at crafting engaging content, building online communities, and coordinating with PR agencies, influencers, and UGC creators. You will play a key role in growing brand awareness, fostering community engagement, and ensuring cohesive messaging across all organic social channels.

Responsibilities :

Develop and execute a content-driven strategy for all organic social media channels (Instagram, Facebook, TikTok, Pinterest, etc.) to boost engagement and brand visibility.
Create high-quality, on-brand content (images, videos, Reels, TikToks, Stories, etc.) tailored to each platform, with a focus on driving community engagement and growth.
Manage the daily posting schedule, ensuring a cohesive and strategic approach across all channels.
Coordinate and collaborate with the PR agency to align messaging, campaigns, and brand initiatives.
Oversee influencer partnerships, ensuring consistent communication, content alignment, and campaign success.
Source, curate, and manage user-generated content (UGC) to enhance community involvement and brand authenticity.
Monitor social media trends, platform updates, and competitor strategies to optimize performance.
Engage directly with the community by responding to comments, messages, and user tags in a timely and brand-appropriate manner.
Analyze performance data and key metrics (engagement, reach, growth, etc.) to inform strategy and optimize content.
Develop reports and insights for continuous improvement and data-driven decision-making.
Collaborate cross-functionally with design, influencer, and PR teams to ensure cohesive branding and messaging.

Qualifications :

3 years of experience managing organic social media channels, preferably for consumer-facing brands.

Strong content creation skills, including photography, videography, and editing for social platforms (Reels, TikToks, etc.).

Proficiency in social media management and analytics tools (e.g., Later, Sprout Social, Canva, Adobe Creative Suite, CapCut, or similar).

Proven experience managing influencer partnerships and UGC strategies.

Strong understanding of social media algorithms, SEO, and platform-specific best practices.

Experience working with PR agencies and cross-functional teams to align messaging and campaigns.

Excellent copywriting skills with the ability to adapt tone and messaging across platforms.

Strong project management skills with the ability to manage multiple projects and deadlines.

Self-starter with creative problem-solving abilities and a passion for storytelling.

Ability to thrive in a fast-paced, collaborative environment while maintaining attention to detail.

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