What are the responsibilities and job description for the ASST DIRECTOR MARKETING position at Belterra Park Gaming?

Job Description

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Delivers superior internal and external guest service through Boyd Style.

Develop, prioritize and implement property marketing strategic plan, department goals and implementation strategies for projects throughout the year.
Create budget and monitor all expenses for all marketing resources.
Provide direction and guidance to various marketing departmental areas including casino, slots, entertainment, etc.
Help develop and implement programming with player development team to target the casino’s best customers.
Monitor competitor promotions, events, and trends to keep the casino’s offerings competitive.
Analyze guest feedback, market conditions, and industry trends to adjust marketing strategies.
Select, develop and manage all marketing managers and indirectly oversee all staff within each individual area.
Coordinate marketing support with all other operational departments.
Assist with the preparation & management for marketing budgets and monthly finance reviews.
Analyze and report on successfulness of events and evaluate ROI for individual marketing media and events.
Ensure that all promotions comply with gaming regulations and company policies.
Attend promotional and special events as needed.
Participate in regular shared services and revenue management discussions.

Note : This list of duties and responsibilities is not intended to be all-inclusive. It may be expanded to include other duties and responsibilities that management may deem necessary from time to time.

Ability to communicate effectively with all levels of team members, guests, and outside contacts.

Ability to research, analyze, comprehend, and act upon information and be aware of the business environment in order to effectively manage areas of responsibility.

Ability to develop, execute, and link strategic department objectives to company goals.

Ability to review and comprehend all necessary documentation.

Ability to observe and direct actions of subordinates.

Ability to effectively and efficiently move around all work areas.

This position spends time on the gaming floor, and is subject to varying levels of crowds, noise, and smoke, the severity of which depends upon customer volume.

Ability to obtain the appropriate work authorization per gaming regulations

Ability to work in a drug free environment and pass a chemical dependency test as required

Qualifications

Must be at least 21 years of age.

Bachelor’s Degree in Marketing, Advertising, Business or related field preferred; a comparable amount of experience or combination of education and experience may be substituted.

Four (4) years of professional marketing experience in progressively responsible roles preferred.

Knowledge of all gaming regulations and procedures.

Strong written and oral communication.

Knowledge of all computer software and office systems.

Must be able to obtain / maintain any necessary licenses and / or certifications

This position requires relocation for future career advancement.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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ASST DIRECTOR MARKETING

What are the responsibilities and job description for the ASST DIRECTOR MARKETING position at Belterra Park Gaming?

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