Paid Advertising Manager

beMarketing is an advertising agency located in the Philadelphia Suburbs. Recently named fastest growing privately held company in Philadelphia by the Philadelphia 100 eight years in a row, beMarketing is growing to be a top choice for marketing and advertising in the region. beMarketing services small, medium and top brands in maximizing their reach and bottom line through integrated marketing solutions.

JOB SUMMARY

We are looking for an experienced Digital Advertising Manager to lead our agency’s paid advertising efforts across search, social, display, and other digital channels. The ideal candidate will have extensive knowledge of various advertising platforms, a proven track record of managing successful campaigns, and the ability to drive high-impact results for clients.

This role requires a data-driven, performance-focused mindset, as well as the ability to manage multiple client accounts and oversee a team of paid media specialists. The Digital Advertising Manager will collaborate closely with clients, internal teams, and external partners to ensure the delivery of cutting-edge digital advertising strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Campaign Strategy & Execution: Develop, execute, and optimize paid media strategies across platforms including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and display networks, focusing on ROI, lead generation, and conversion goals.
• Campaign Setup and Management: Setting up campaigns, ad groups, and individual ads within platforms, including choosing bidding strategies, setting budgets, and configuring other settings to maximize performance. Serve as the primary point of contact for client services, providing strategic insights, performance updates, and recommendations for campaign improvements.
• Performance Monitoring & Optimization: Continuously monitor campaign performance using analytics tools (Google Analytics, Facebook Insights, etc.) and implement data-driven optimizations to maximize ROI and meet KPIs.
• Budget Management: Manage advertising budgets across multiple clients, ensuring effective allocation and pacing of spend, as well as clear reporting on results and return on ad spend (ROAS).
• Keyword and Audience Research: Conducting thorough research to identify relevant keywords, audiences, and demographics to target, ensuring campaigns reach the right people.
• Ad Creation and Optimization: Designing and testing different ad creatives (text, image, video, etc.) to identify the most effective versions. Continuously optimizing ads for better performance based on click-through rates (CTR), conversion rates, and other key metrics.
• Bid Management and Budget Optimization: Monitoring and adjusting bids and budgets to ensure efficient spend and maximum return on investment (ROI). This includes using automated bidding strategies and manual adjustments as needed.
• Conversion Rate Optimization (CRO): Work with internal teams to improve landing page performance, user experience, and conversion rates across all campaigns.
• A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different campaign strategies, creatives, and targeting options.
• Market & Competitor Research: Conduct regular market research and competitor analysis to identify new opportunities, trends, and best practices in paid advertising.
• Reporting & Analytics: Prepare detailed performance reports, analyzing key metrics such as impressions, clicks, CTR, CPC, CPA, and conversion rates, and present findings to clients and internal stakeholders.
• Audience Segmentation and Retargeting: Creating and managing audience segments for targeted campaigns, including implementing retargeting strategies to re-engage users who have interacted with previous ads or visited the website.
• Keeping Up with Platform Changes and Industry Trends: Keep up with the latest trends in digital advertising, algorithm changes, and new ad formats across platforms to ensure our clients stay ahead of the competition. Staying updated with the latest changes and features on advertising platforms, as well as industry trends, to ensure campaigns are using the most effective strategies and tools.
• Collaboration and Communication: Working closely with other teams such as marketing, content, design, and sales to ensure campaigns align with overall marketing goals and brand messaging. This includes sharing insights and feedback to improve overall marketing efforts.

QUALIFICATIONS

• Experience: 3-5 years of hands-on experience managing digital advertising campaigns, ideally within an agency setting.
• Platform Expertise: Deep knowledge of Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads, and other platforms. Google Ads and Facebook Blueprint certifications are a plus.
• Data-Driven Mindset: Strong analytical skills with a focus on campaign optimization, and the ability to translate data into actionable insights and strategies.
• Budget Management: Proven experience managing significant monthly advertising budgets, with a focus on efficiency and ROI.
• Team Leadership: Experience in leadership, with the ability to mentor and guide junior team members.
• Creative Collaboration: Experience working with creative teams to develop ad assets (copy, images, video) that are both compelling and conversion-focused.
• Client-Facing Skills: Excellent communication and presentation skills, with the ability to build strong client relationships and clearly articulate campaign performance and recommendations.
• Tools Mastery: Proficiency with key digital advertising tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs and bid management tools.
• Technical Knowledge: Familiarity with pixel tracking, retargeting, dynamic ads, and UTM parameters for tracking campaigns across platforms.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).

Preferred Qualifications:

• CRO Knowledge: Experience with conversion rate optimization (CRO) tools
• Experience with Programmatic Ads: Knowledge of programmatic advertising platforms
• Experience with New Technologies: Familiarity with emerging advertising technologies, such as AI-driven optimization tools or AR/VR ad formats.
• B2B and B2C Campaign Experience: Experience running both B2B and B2C advertising campaigns, with a focus on lead generation and sales conversion.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing & Advertising Occupations: 3 years (Required)
• Paid search marketing: 3 years (Required)

License/Certification:

• Google Ads Certification (Required)

Ability to Commute:

• Plymouth Meeting, PA 19462 (Required)

Work Location: Hybrid remote in Plymouth Meeting, PA 19462