What are the responsibilities and job description for the Content Marketing Manager position at Benchling?
ROLE OVERVIEW
We’re looking for a skilled storyteller to be the fuel for Benchling’s content program. As Benchling’s first dedicated content marketer, you’ll be a pivotal part of all our marketing motions, creating content across the funnel — from brand awareness through product adoption. You’ll be responsible for creating high-quality content in many formats : blog articles, community posts, webinars, email campaigns, white papers, case studies, customer interviews, stage presentations, videos, and more.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Our team’s job is to make Benchling stand out as both an enterprise SaaS product trusted by global pharma companies, and a modern, fun brand that scientists love. In this role, you’ll partner with our brand designer and videographer to make professional multimedia content, collaborate with our PR team on magazine-ready editorial pieces, and work with our community manager, customer marketer, and product marketers to tell high-quality, technical stories about our product, our customers, and science.RESPONSIBILITIES
Work cross-functionally with demand generation, social media, community, PR, strategy, events, and product marketing teams to create content that powers all our marketing effortsInterview scientists and product experts across the company to produce detailed content about our products and how to use themManage editorial calendar of content for our blog and online communityAnalyze content performance and web metrics and refine strategies to improve engagement and reachLead multiple projects simultaneously in a fast-paced and time-sensitive environmentQUALIFICATIONS
4 years of experience in a content role, ideally with a science background or with experience writing for a highly technical audienceStrong writing skills, a knack for making complex concepts simple, and the ability to edit and write according to brand guidelinesA results-oriented mindset with a portfolio of high-performing, fun content to prove itDesire to get in the weeds on product knowledge and truly get to know our customersProficiency in content management systems (CMS), Google Analytics, and basic knowledge of design tools like Figma and PhotoshopMotivation to be an active player and positive contributor on our team and across the broader business — asking questions and staying curious, communicating clearly, and living our Benchling company valuesHOW WE WORK Flexible Hybrid Work : We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week.SALARY RANGE Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role, the base salary range is $125,000 to $169,000.Total Compensation includes the following : Competitive salary and equityBroad range of medical, dental, and vision plans for employees and their dependentsFertility healthcare and family-forming benefitsFour months of fully paid parental leave401(k) Employer MatchCommuter benefits for in-office employees and a generous home office set up stipend for remote employeesMental health benefits, including therapy and coaching, for employees and their dependentsMonthly Wellness stipendLearning and development stipendGenerous and flexible vacationCompany-wide Summer & Winter holiday shutdownSabbaticals for 5-year and 10-year anniversaries
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Salary : $125,000 - $169,000
