Demo

Retail Wine Club Manager - Confidential Winery

Benchmark Consulting
Napa, CA Full Time
POSTED ON 4/14/2025
AVAILABLE BEFORE 5/11/2025

Job Description

Job Description

Retail Wine Club Manager

Wine Club Processing and Management

  • Complete annual club budget. Forecast wines, club growth, shipping costs and revenue, summit upgrades, expenses, decline rates.
  • Set-up batches, process wine clubs and resolve declines
  • Plan all aspects of wine club events and partner with Tasting Room team to execute.
  • Ensure wine club shipment wine is distributed to all fulfillment locations prior to club run.
  • Create quarterly newsletter content and oversee printing and distribution to fulfillment house.
  • Print wine club applications and ensure Tasting Room has adequate supply of forms.
  • Handle all ongoing customer maintenance including adding / updating member information, modifying account status, notating customer interactions, emailing members, correcting credit information, etc. Keep database clean and up-to-date.
  • Monitor key performance indicators and implement remedies to ensure goals are met.
  • Respond to all charge back notices from credit card companies.
  • Maintain special handling list and process all special handling orders.
  • Segment orders by fulfillment method, process orders in ShipCompliant, pick / pack 3rd party and in-house shipping orders.
  • Send order forms via email and postal mail for Winery shipments. Manually enter all custom shipment orders and pack all Winery pick up orders.
  • Approve all Wine Club related expenses

Direct-to-Consumer (DTC) Sales

  • Handle all inbound customer calls and emails related to DTC sales and account maintenance. Respond to all phone calls and emails promptly and professionally.
  • Process all e-commerce sales in a timely manner. Resolve compliance issues.
  • Execute outbound telesales calling campaigns when required.
  • Negotiated and manage 3rd party marketing company relationships (e.g., E-
  • winery etc.) to ensure efficient processes are in-place to sell and ship wine legally.
  • Work with Hospitality team to plan and execute all promotional campaigns.
  • Sell wine at on and off-premise events when required.
  • Shipping & Fulfillment

  • Negotiate contracts with fulfillment houses and common carriers.
  • Manage and improve DTC shipping process including auditing / correcting ship orders, updating rates in e-commerce and POS, training staff, monitoring / resolving backorders and handling returns. Ensure all in-house shipping is completed in a timely manner.
  • Ensure Wine Club & DTC wines are available at fulfillment locations 15-days in advance of new release. Monitor inventory levels and refresh as necessary.
  • Review available cold ship options and establish summer shipping programs.
  • Setup new SKUs with the fulfillment house and ShipCompliant.
  • Ensure the tracking numbers for all in-house shipments are entered into ShipCompliant at month-end.
  • Approve all Shipping related expenses
  • Compliance

  • Work with compliance vendor to ensure that our shipping permits are current.
  • Review cost / benefits of procuring permits for new states as they become available and make a recommendation to pursue or not pursue.
  • Implement and keep our 3-tier system current & including new label registrations.
  • Resolve orders that do not meet current compliance regulations.
  • Maintain the accuracy and completeness of ShipCompliant including SKUs, permits, tax rates and COLAs.
  • Approve all Compliance related expenses
  • Web Site Maintenance

  • Add new products and deactivate older vintages.
  • Keep the wine club pages up to date with changes in shipments, club structure and benefits.
  • Add new tasting room staff to the salesperson database.
  • Keep the events pages up to date.
  • Approve all Web Site and E-commerce related expenses
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