Head of Growth Marketing

Job Description

Job Description

About Us

At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.

Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Our Mission

Helping companies reimagine benefits to make them delightful and easy.

Our Investors

We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.

Articles

Founder Story - Jaclyn Chen

Benepass Raises $20M

Candidate Resources

Benepass | Candidate Resource Page

Benepass Listed on Inc. Magazine's Best Workplaces of 2023

TEAM & ROLE

We're hiring a Head of Growth Marketing to join our rapidly growing startup in the employer benefits space. This role will be a dynamic, high-impact position reporting directly to the CEO, Jaclyn Chen.

The functional North Star of this role is to create qualified pipeline for the go-to-market team at Benepass to attain the company’s topline growth goals, including :

Own demand generation, including email, content, events, paid, direct mail, SEO, and other channels

Manage a million dollar marketing budget

Lead and grow a high performing team that can deliver the company’s pipeline generation goals

As a leader on the go-to-market team, this person will :

Strategically build and refine a demand generation machine that drives increasingly higher ROI from the marketing budget and team

Be deeply analytical and experimental to increase efficiency and scale of existing channels and find new channels

Collaborate with other revenue teams, including Sales and Strategic Alliances

Sales : consistent feedback loop on qualified pipeline with account executives and creating an effective, efficient hand-off process

Strategic Alliances : deep understanding of channel marketing and how to drive pipeline from brokers and consultants

Increase understanding Benepass’ ICP and personas and how to effectively reach them

This role will also join the executive team of Benepass and will have the highest leadership visibility and responsibility across the company, including :

Executive reporting on on pipeline goals to other executives at Benepass and Board members

Creating a performance culture

Creating an environment aligned to the Benepass values

While this role is primarily focused on demand generation within marketing, an exceptional candidate will merit the opportunity to grow their position into other areas of marketing and increase their ownership and influence within the go-to-market and executive teams.

ABOUT YOU You are :

An analytical mind who can easily distill insights from data and position them effectively to various audiences : CEO, Board, other execs, your team, and broader company

Relentless and creative in driving continuous improvement in the demand generation machine

A strong communicator who creates internal buy-in and excitement around goals

Able to develop conviction and iterate quickly from limited data

Able to roll up your sleeves with low ego and “get in there” but ultimately scale, align, and enable a team that can execute

A leader who inspires others to follow

Collaborative and engaged with other leaders at Benepass, understanding that your and their success are inextricably tied

Exemplify the Benepass values

Thrive in a fast-paced startup environment and are eager to forge your own path

REQUIREMENTS

8 years of experience in demand generation marketing in B2B

Experience with Employee benefits strongly preferred

Experience with direct marketing and channel marketing

Proven track record of driving qualified pipeline that converts to revenue

Proven track record of owning a high ROI marketing budget

Proven track record of scaling and managing a high performing team, including managers

Early stage start-up experience (

Excellent communication skills to multiple audiences

Experience managing a team of BDRs

BONUS SKILLS

Experience with US healthcare, insurance brokers / consultants, and / or fintech

Proven success with all of our current marketing channels (though we would like to understand where you have found prior success)

Experience as a leader at a startup with CEO and Board interaction

TRAVEL

Quarterly leadership meetings

Company-wide on-site events three times per year

Certain marketing events held throughout the year

LOCATION

This is a hybrid role. As a leader of the company, you will be expected in-person throughout the year at our hubs in New York City, Oakland, and Salt Lake City.

All else equal, preference will be given to candidates based in the San Francisco Bay Area who can go into the Oakland office 3x per week.

COMPENSATION

Base salary of $190,000 to $210,000 target variable equity.

Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience. What We Offer

95% coverage of medical, dental, and vision

Fantastic benefits (of course 😃), including :

250 WFH setup

150 / month cell phone internet

100 / month Wellness

No Meeting Wednesday!

We offer several team onsites a year

Flexible PTO

Work from anywhere (during standard US business hours)

At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.

Salary : $190,000 - $210,000