What are the responsibilities and job description for the Lifecycle Marketing Manager position at Benjamin?
Test Intro
Join one of the fastest growing rewards/fintech startups in the world - Benjamin! Backed by Play Ventures and F4 Fund, we're all about making everyday actions rewarding. We're looking for an experienced Lifecycle Marketing Manager to help us take things to the next level.
At Benjamin, we give users real cash rewards—what we call MoMos (Money Moments)—for things they're already doing. From playing games and watching ads to everyday card purchases with cash back, we're all about putting money back in people's pockets.
What you'll do:
Benjamin is reshaping the future of cash rewards with a simple idea: everyday actions should earn you cash. Whether you're making a purchase, playing a mobile game, or watching an ad, you get rewarded with Benjamin Money Moments. It's that simple.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Test Conclusion
Join one of the fastest growing rewards/fintech startups in the world - Benjamin! Backed by Play Ventures and F4 Fund, we're all about making everyday actions rewarding. We're looking for an experienced Lifecycle Marketing Manager to help us take things to the next level.
At Benjamin, we give users real cash rewards—what we call MoMos (Money Moments)—for things they're already doing. From playing games and watching ads to everyday card purchases with cash back, we're all about putting money back in people's pockets.
What you'll do:
- Campaign Setup & Execution: Manage end-to-end campaign setup within Customer.io, translating briefs into structured workflows and automated sequences.
- Advanced Segmentation & Targeting: Utilize sophisticated segmentation and targeting strategies to deliver relevant, timely messages based on user data, behavioral triggers, and lifecycle stages.
- Cross-functional Collaboration: Partner with internal teams (product, marketing, creative, data, etc.) to create personalized and data-backed content.
- Performance Monitoring & Troubleshooting: Track campaign performance metrics, identify areas for improvement, and troubleshoot issues to ensure streamlined execution.
- Best Practice Development: Establish best practices for efficient and effective use of Customer.io, including data integration and documentation to ensure consistent, scalable campaign operations.
- Continuous Improvement: Use insights and data to enhance campaign workflows, focusing on improving retention rates and increasing customer lifetime value.
- 5 years in lifecycle marketing, CRM, or a similar role, with demonstrated experience using Customer.io or similar platforms.
- Expertise in customer communication workflows, automation, and data integration. Familiarity with segmentation strategies and data-triggered messaging is essential.
- Strong ability to analyze campaign data and derive actionable insights to optimize performance.
- Proven ability to work cross-functionally, especially with product teams, aligning communications with broader marketing objectives.
- Experience in creating and maintaining campaign documentation to ensure seamless knowledge sharing and process standardization.
- You thrive in a fast-paced, dynamic environment and are passionate about delivering exceptional user experiences.
- You are a problem solver who embraces data-driven decisions to iterate and improve processes.
- You value teamwork and collaboration and excel at fostering relationships across diverse teams.
- You're eager to shape and refine campaign strategies to drive growth and engagement.
- Competitive pay: We offer great salaries and bonuses.
- Thriving in Hyper-Growth: Immerse yourself in the dynamic environment of a hyper-growth startup, where you'll encounter daily challenges and avenues for professional advancement.
- Cutting-Edge Collaboration: Engage with innovative technology and join a fast-paced team known for its forward-thinking approach and commitment to innovation.
- Positive Workplace Culture: Experience a professional yet enjoyable atmosphere, where hard work is valued alongside a sense of humor and camaraderie, fostering a fulfilling work environment.
Benjamin is reshaping the future of cash rewards with a simple idea: everyday actions should earn you cash. Whether you're making a purchase, playing a mobile game, or watching an ad, you get rewarded with Benjamin Money Moments. It's that simple.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Test Conclusion
