What are the responsibilities and job description for the Lead Marketing Professional position at Bennett Awards?
Job Responsibilities
- Collaborate with photo and video specialists to create high-quality visual content that aligns with our brand narrative.
- Work with graphic designers to develop captivating infographics, and illustrations that effectively communicate our brand values and strategic concepts.
- Enhance our Squarespace/MPowerPromo websites, ensuring a seamless user experience that maintains our brand's visual and functional integrity.
- Partner with content creators, and creatively develop content for press releases, powerpoint decks, newsletters, brochures, and marketing collateral that reflects our brand story and captures audience interest.
- Work with SEO experts to boost organic search rankings and maximize online visibility.
- Capture and utilize customer testimonials and stories to craft compelling narratives that resonate with potential leads.
- Manage social media marketing campaigns, focusing on increasing user engagement and lead generation.
- Evaluate all content for adherence to brand standards and quality.
