Marketing Lead: Digital Content & Visual Design (Part-Time)

About the Position:

We are looking for a creative professional who excels in visual storytelling and copywriting, capable of transforming the essence of our spoken and written narratives into powerful, engaging digital content. This individual should be adept at interpreting the core messages and values conveyed in words and conceptualizing them into dynamic imagery, website pages, videos, and graphics that resonate with our audience. 

Key Responsibilities:

• Capture high-quality photos and videos that embody our brand and product line narratives, using visuals to evoke emotions.
• Remix and rework product shots using client and vendor’s product photography and creative renderings to produce captivating strategic imagery that conveys a unified brand.
• Use words and imagery to design and build aesthetically pleasing, user-friendly pages within Squarespace for our product lines and categories. 
• Leverage Squarespace’s suite of design tools to ensure a seamless and engaging user experience while maintaining the integrity of our brand’s visual identity.
• Create compelling infographics and illustrations to visually communicate concepts and data with precision.
• Produce and edit engaging video content that vividly brings ideas to life and resonates with our audience.
• Develop visually impactful newsletters, brochures and marketing collateral.
• Produce strategic content creation aimed at boosting Google's organic and AI search rankings.
• Capture customer testimonials and stories, translating them into powerful visual content.

Qualifications:

• Advanced Photography and Videography Skills: Demonstrated professionalism with an extensive portfolio in both photography and videography, focusing on capturing and editing content that enhances brand narrative.
• Advanced Squarespace Design Skills: Highly skilled in Squarespace website design, demonstrating a strong ability to leverage its features for creating visually appealing and functional websites. A portfolio showcasing Squarespace projects is helpful. Ability to learn and design within MPower Promo a plus.
• Graphic Design Proficiency: Strong capabilities in graphic design, especially in creating infographics, illustrations, and comprehensive visual enhancements.
• Strategic Content Creation: Ability to develop content that aligns with strategic marketing goals, adept at producing visuals that effectively communicate complex data and concepts.
• Strong SEO Skills: Proficient in SEO strategies, capable of optimizing content for Google’s organic search and improving AI search rankings to maximize online visibility and audience engagement.
• Strong Written and Verbal Communication Skills: Excellent communication skills necessary for crafting engaging narratives and collaborating with various teams.
• Social Media and Marketing Knowledge: Understanding of social media platforms and content strategies, particularly around visual content and its impact on user engagement.
• Attention to Detail: Exceptional attention to detail to ensure all visual content adheres to brand standards and upholds quality.
• Creative Thinking and Problem Solving: Creative and adaptive thinker, capable of addressing and resolving issues that arise during content creation and refinement.
• Time Management and Organizational Skills: Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines without compromising quality.

Compensation and Benefits

The position offers a base pay of $22/hour. After a three-month probationary period, employees will be eligible for paid vacation and participation in the company’s profit-sharing program.

Work Schedule

Approximately 16 hours per week to start; may expand as candidate gains experience. The job will require on-site work Monday through Thursday, for four hours each day within our studio hours of 9am to 4pm. This schedule would be ideal for someone with morning and/or afternoon childcare responsibilities (e.g. between school drop-off and pick-up), or someone with other morning or afternoon commitments.

About Bennett Awards

With over five decades of experience in fine art, Bennett Awards is a leading sculpture design studio specializing in crafting premium, custom recognition awards. As technological pioneers and design innovators, we work with the top companies to expertly extend their branding with high-quality recognition awards.