Content Creator

Description

Join our dynamic and innovative team at The Bennett Family of Companies, a woman-owned transportation and logistics leader based in McDonough, GA. We are seeking a highly creative and strategic Content Creator to lead our content creation initiatives. As Content Creator, you will be responsible for creating digital content across various platforms including social media, web, and intranet. You will work closely with our Digital Ads Specialist to ensure cohesive and impactful content that drives engagement and achieves business goals. 

Job Duties 

• Develop and execute digital content strategies across multiple platforms (social media, web, intranet) 

• Create, edit, and produce high-quality video content that aligns with our brand and marketing goals 

• Ensure all digital content is consistent, on-brand, and optimized for each platform 

• Collaborate with the marketing team to plan and execute content calendars 

• Leverage data and analytics to measure the effectiveness of digital content and adjust strategies as needed 

• Stay updated on industry trends and best practices to ensure our digital content remains fresh and engaging 

• Oversee the creation and management of digital ads, ensuring they are aligned with overall content strategy 

• Manage and optimize content for SEO and user engagement 

• Coordinate with internal teams and stakeholders to gather content requirements and feedback 

• Monitor and respond to digital content performance metrics, making data-driven decisions to improve content reach and effectiveness 

Qualifications

Requirements 

• Minimum of 2 years of experience in digital content creation or a similar role 

• Proven experience creating compelling content 

• Strong video production and editing skills 

• Proficiency in using digital content management systems and social media platforms 

• Excellent verbal and written communication skills 

• Ability to work independently and manage multiple projects simultaneously 

• Strong understanding of digital marketing principles and strategies 

• Experience with SEO best practices and tools 

• Ability to analyze content performance metrics and make data-driven decisions 

• Creative mindset with a keen eye for detail 

• Transportation and logistics industry experience is a plus 

www.bennettig.com

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