What are the responsibilities and job description for the Marketing Manager position at Bennington?

JOB SUMMARY :

Bennington is the market leading pontoon boat manufacturer and a wholly owned subsidiary of Polaris Industries, a Fortune 500 company. We pride ourselves on delivering a boating experience that's second to none through our emphasis on innovation, design, product quality, and relentless focus on customer satisfaction. Our team members live that passion every day and have fueled our growth across 6 buildings in Elkhart, IN.

The Marketing Manager will develop and manage the execution of the Bennington's marketing plans to build brand awareness and preference, and drive lead generation activities for the brand. This role will manage the weekly output of a team of direct reports, as well as work collaboratively with internal stakeholders to exceed sales goals and gain market share.

The Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, dealers, and end users.

ESSENTIAL DUTIES & RESPONSIBILITIES :

Develop annual marketing plan that positions the business to meet annual budget commitments
Deliver forecast growth in leads and web sessions in partnership with digital agency
Lead project management of campaigns - Improve workflow management (Monday / Adobe Workfront)
Leverage analytics to optimize spend and ROI and minimize cost per session / lead
Vendor / agency procurement and management
Responsible for Bennington SEO efforts
Responsible for managing ad hoc requests from internal and external stakeholders
Write motivating copy and video scripts, publish accurate communication to internal and external stakeholders
Responsible for managing agency relationships with digital ad agency, Content / Talent providers and PR firms.
Produce motivating and engaging content, including video and photography across web, YouTube, and social channels
Planning and management of video and photo shoots
Oversee development of brochures, digital and print ads, point of purchase materials, etc.
Lead Constant Contact communication to dealer channel

SKILLS & KNOWLEDGE :

Bachelor's degree in Marketing, Business, MBA, or related field desired, or equivalent qualification or a combination of education and work experience

Minimum of 3-5 years of experience in Marketing preferred, management experience would also be ideal

Experience managing and optimizing digital marketing across a variety of digital platforms to deliver against KPIs

Proven experience designing, managing, and delivering initiatives on time and on budget

Content production management and direct management of creative teams

Strong background in effective digital, social media and email Marketing strategies

Ability to manage multiple projects and execute to deadlines

Ability to manage in a dynamic environment

Strong copywriter and editor

Adobe Creative Suite, including Photoshop and InDesign

Experience managing creative workflows through collaborative project management software

Demonstrated leadership ability to set goals, delegate and motivate team to achieve those goals

Excellent leadership skill in motivating, training, and developing individuals and teams.

Excellent written & verbal communication within team and cross-functionally

Highly organized and effective in managing multiple priorities and deadlines

Effective negotiation, decision making and problem-solving skills

Ability to drive accountability throughout the organization

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