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Regional Sales - Western US

Bennington
Elkhart, IN Full Time
POSTED ON 1/17/2025 CLOSED ON 3/16/2025

What are the responsibilities and job description for the Regional Sales - Western US position at Bennington?

JOB SUMMARY:

Bennington is the market leading pontoon boat manufacturer and a wholly owned subsidiary of Polaris Industries, a Fortune 500 company. We pride ourselves on delivering a boating experience that’s second to none through our emphasis on innovation, design, product quality, and relentless focus on customer satisfaction. Our team members live that passion every day and have fueled our growth to over 400 employees across 6 buildings in Elkhart, IN.


The role of the Regional Sales requires the ability to develop and execute a territory business plan to drive growth of Bennington Marine products. Keys to success are being able to; maximize Bennington market share within an assigned territory by expanding share of wallet in existing dealers, expanding the dealer network, and cultivating under-performing dealers as required. Use data to proactively work with dealers and prospects to ensure Bennington Marine is properly represented in each market within the territory. Provide product recommendations, technical training, and boat show support as needed.


Territories include: CA, WA, OR, ID, UT, NV, MT, AZ, WY, NM & CO


ESSENTIAL DUTIES & RESPONSIBILITIES :

  • Develop, execute, and refine a strategic growth plan for the assigned territory
  • Manage the territory to support share growth strategies; including share of wallet expansion, assigning new dealers, and cultivating or replacing underperforming accounts
  • Provide support to dealers through training, market data insights, and boat show assistance
  • Provide retail selling support for dealer when required
  • Assist defining marketing activities to support Bennington Marine growth
  • Provide sales management support of all Bennington Marine products
  • Maximize profitability through expense management and pricing controls on product
  • Represent the company in a professional manner actively promoting the company’s products to potential clients and safeguarding the company’s interests
  • Report on the key activities within the region towards assigned business objectives
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