What are the responsibilities and job description for the Senior Marketing Specialist position at BENQ AMERICA CORP?
Join the BenQ Team!
Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life.
The Senior Marketing Specialist will help build up BenQ's reputation as a leading consumer electronic brand across the country through brand communication, product communication, media relations, and support of various marketing activities.
Duties & Responsibilities:
- Work on annual/quarterly PR plans by referring to the guidance from BenQ HQ
- Lead the PR communication for significant product launch events or other marketing events
- Localize materials from global HQ to fit with local media requirements
- Dig out various PR topics by working together with other teams inside the company
- Build up strong relationships with nationwide/global media, and make sure key media will like BenQ and eventually speak for BenQ
- Build relationships with influencers, develop and execute influencer marketing plans to promote BenQ brand and products
- Handle media inquiries/interviews / local crises when necessary
- Report to the HQ about local PR work
- Plan and execute product go-to-market campaigns, covering each touchpoint from awareness consideration to conversion with consumers
- Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media
Required Experience, Knowledge, Skills, and Abilities:
- At least 3 years of PR experience
- Previous work history with a leading PR agency or international brand is preferred
- Knowledge of the nationwide media landscape is needed
- Good understanding of Google Analytics with an ability to organize, track, and analyze data per campaign
- PR project experience is needed
- Diligent and teamwork spirit
Education:
- Bachelors degree in Public Relation, Marketing, Communications, or related field preferred
Compensation:
- Based on experience, we offer a competitive base salary plus a bonus
Position Type:
- Full-Time
- Office Based
