What are the responsibilities and job description for the Bergen Logistics is hiring: Content Marketer in North Bergen position at Bergen Logistics?
Bergen Logistics is seeking a passionate Content Marketer who excels at developing and distributing impactful content through ABM and social distribution strategies. The ideal candidate will have strong narrative skills, a high level of literacy, and the ability to proactively seek insights from experts and stakeholders, rather than relying solely on AI-generated content. The candidate should be detail-oriented, capable of multitasking, and highly productive. Additionally, they should possess strong design skills for creating visually appealing materials and have experience in publishing and moderating content on social media platforms.
Duties and Responsibilities
- Create compelling and relevant content for Bergens clients and ICPs.
- Manage strategies for distributing content to generic and targeted audiences.
- Write engaging copy for content assets, social media, and digital advertisement.
- Monitor and engage with Bergens targeted audiences through ABM campaigns : email, social media, industry platforms.
- Work effectively cross departmentally to engage team members and develop specialized content.
- Create and manage content calendar to plan, execute and publish content for ABM and social media channels.
- Develop content and strategies for web site enhancements.
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Keep organized records of marketing metrics and results of past campaigns
- Conduct market research to identify new opportunities
Requirements