What are the responsibilities and job description for the Advertising Consultant position at Berkshire Hathaway Automotive?
The Berkshire Hathaway Automotive Marketing team is looking for a self-motivated, detail-conscious individual to join their collaborative team of professionals. The dealer clients Berkshire Hathaway Automotive Marketing provides services for are the industry’s most successful and entrepreneurial dealerships in several markets around the country.
The Phoenix-based Advertising Consultant will have an “ownership” mentality of their responsibilities in managing their accounts, which includes assisting with all deliverables including production, plans and media strategy. The Advertising Consultant's main mission is to serve as the primary internal representative for each dealership account and to supervise all day-to-day agency activity on their accounts. The Advertising Consultant serves as the internal “hub” relative to each respective Account Team.
This position is full time and will be onsite at our Marketing Office in Phoenix, Arizona.
Benefits:
- Paid training and development
- Brand new, state-of-the-art office
- Career growth opportunities
- Medical and dental coverage
- Employee Recognition
- Paid vacation
- 401(k) with company match
Responsibilities And Duties:
Digital Marketing
- Fully conversant with all aspects of Berkshire Hathaway Automotive Marketing’s ecommerce efforts, including website updates, eNewsletters, and eMail campaigns
- Manage these efforts as requested/required at the store level, provide follow up and resolve any problems or opportunities that are presented
Advertising
- Coordinate production activities with outside advertising agencies for on time delivery of production materials by agency to media vendors
- Be expert in all Federal, State, and local laws with respect to automotive advertising and review all messages and campaigns for compliance
Media Planning
- Maintain a standardized budget system that will be utilized by all stores, Berkshire Hathaway Automotive Marketing, and to trigger all media purchases with media buying agency
- Coordinate and lead regular planning meetings between store leadership, agencies, and the media buying agency to put together strong marketing plans that are able to be executed with precision
- Implement early buying practices to maximize media spend efficiency
- Manage the internal and external process necessary for scheduling, obtaining approvals, and producing ads
- Assist media service team with strategy and media analysis as needed
Project Management
- Build and maintain dealership relationships including managing direct accounts’ strategic advertising plan, production and schedules.
- The Advertising Project Manager serves as each assigned store’s “marketing expert”
Qualifications:
Education and/or Experience:
- Bachelor’s Degree in Advertising, Marketing, Broadcasting/Communications, Public Relations or related field.
- Proficient in Microsoft Office Suite programs including Excel and Word.
- 5 years corporate marketing and/or advertising agency experience preferred
- Experience collaborating and communicating effectively with internal and external clients
- Experience in the automotive industry a plus
Skills/Knowledge/Abilities:
- Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload
- Ability to adjust set priorities and adjust workflow as required
- Excellent communication, attention to detail and organization skills
- Strong client service ability and win and maintain confidence of store leadership
- Excellent presentation, negotiation and communications skills
- Experience with marketing and advertising software for client and project management a plus
- Interest and working knowledge of automotive sales and business principles
- Ability to travel to out-of-state dealership clients as needed
*All potential employees must pass pre-employment testing including a background check and drug screen
Company Overview: Berkshire Hathaway Automotive is one of the largest dealership groups in America, with over 100 franchises in 10 states. The company sets the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised auto dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure their dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
