What are the responsibilities and job description for the Creative Strategy, Growth Marketing position at Berry Street?
Berry Street is a business-in-a-box platform enabling registered dietitians to start and scale private practices that accept health insurance. We provide all of the software needed to run a thriving practice administrative services like insurance contracting, eligibility verification, customer support, claims billing, and even patient acquisition.
The Opportunity
Berry Street is tackling America's most comprehensive health crisis: food. More than half of Americans are struggling with their relationship with food, are clinically overweight, or suffer from a chronic condition linked to their diet.
Nutrition therapy is clinically proven to make a difference, and most commercial health insurance plans cover it at $0 out-of-pocket. Berry Street empowers registered dietitians to launch and grow in-network private practices. We're creating game-changing technology to build America's largest dietitian network and ensure that anyone can access the help they need.
Since launching in January 2023, we've grown to over 1,000 providers on our platform and tens of thousands of patients served, across all 50 states. We're a Series A company, and we're looking for future Digital Health leaders to help us build our next chapter.
About The Role
We are seeking a performance-oriented Creative Strategist to play a pivotal role in driving audience growth through data-driven and innovative creative strategies. This individual will be responsible for bridging the gap between performance marketing and creative storytelling to develop high-performing assets that engage audiences, elevate our brand, and drive measurable results.
As part of the Marketing team, you will collaborate cross-functionally and with our marketing partners and agencies to craft and optimize creative strategies that fuel Berry Street growth across paid and organic channels.
Key focus areas:
The Opportunity
Berry Street is tackling America's most comprehensive health crisis: food. More than half of Americans are struggling with their relationship with food, are clinically overweight, or suffer from a chronic condition linked to their diet.
Nutrition therapy is clinically proven to make a difference, and most commercial health insurance plans cover it at $0 out-of-pocket. Berry Street empowers registered dietitians to launch and grow in-network private practices. We're creating game-changing technology to build America's largest dietitian network and ensure that anyone can access the help they need.
Since launching in January 2023, we've grown to over 1,000 providers on our platform and tens of thousands of patients served, across all 50 states. We're a Series A company, and we're looking for future Digital Health leaders to help us build our next chapter.
About The Role
We are seeking a performance-oriented Creative Strategist to play a pivotal role in driving audience growth through data-driven and innovative creative strategies. This individual will be responsible for bridging the gap between performance marketing and creative storytelling to develop high-performing assets that engage audiences, elevate our brand, and drive measurable results.
As part of the Marketing team, you will collaborate cross-functionally and with our marketing partners and agencies to craft and optimize creative strategies that fuel Berry Street growth across paid and organic channels.
Key focus areas:
- Drive creative strategy & marketing calendar across paid and organic channels
- Collaborate with content creators and/or creative contractors and agencies
- Leverage performance data across channels to inform and optimize creative decisions
- 3-5 years of Relevant Experience: Demonstrated success in creative strategy roles in a performance-led marketing team; experience with Digital Health is a plus
- Analytical Mindset: Track record of using performance data to inform and optimize creative decisions
- Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest) and their creative requirements
- Excellent communication skills and the ability to present creative concepts and performance insights to stakeholders
- Experience collaborating with agencies, designers, copywriters, and other creative professionals to produce high-quality assets
- Hands-On Learning Approach: Willingness to dive in, build lo-fi design concepts, figure out what's not working
- Right balance between strategy/planning and execution - ability to move fast is crucial
- Team-first mentality, with excellent communication skills, both verbal and written
- The chance to drive impact within the healthcare landscape from day one
- Comprehensive health insurance plans, including dental and vision
- Spacious and light-drenched Madison Square Park office ☀️
- Generous PTO 🏖️
- 401k with match 💰
- Citibike membership 🚲
- Unlimited dietitian care 🍓
- Continuous learning opportunities
- Competitive salary
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
