What are the responsibilities and job description for the Product Manager - Growth position at Berry Street?
Berry Street is a business-in-a-box platform enabling registered dietitians to start and scale private practices that accept health insurance. We provide all of the software needed to run a thriving practice administrative services like insurance contracting, eligibility verification, customer support, claims billing, and even patient acquisition.
The Opportunity:
Americans' poor nutrition is killing us (and costing us billions).
We're on a mission to fundamentally heal America's relationship with food. Berry Street empowers registered dietitians to launch and grow in-network private practices. We're creating game-changing technology to build America's largest dietitian network and ensure that anyone can access the help they need.
Since launching in January 2023, Berry Street has raised capital from top VCs like Northzone, Village Global and angel investors like the founders of Grow Therapy, Spring, and Tilly.
The Role:
As our product manager focused on growth, you will play a crucial role in driving user acquisition strategies and optimizations. You will be responsible for analyzing user behavior, identifying growth opportunities, and executing experiments to optimize our acquisition funnel. Working closely with cross-functional teams including marketing, engineering, and design, you'll help shape the product roadmap with a focus on decreasing our cost of acquiring users.
What You'll Do:
The Opportunity:
Americans' poor nutrition is killing us (and costing us billions).
- 3/4 are overweight
- 1/2 are obese
- 1/2 have 1 chronic disease caused by poor nutrition
- 1 in 10 will have an eating disorder in their lifetime (binge eating, anorexia, bulimia, etc.)
We're on a mission to fundamentally heal America's relationship with food. Berry Street empowers registered dietitians to launch and grow in-network private practices. We're creating game-changing technology to build America's largest dietitian network and ensure that anyone can access the help they need.
Since launching in January 2023, Berry Street has raised capital from top VCs like Northzone, Village Global and angel investors like the founders of Grow Therapy, Spring, and Tilly.
The Role:
As our product manager focused on growth, you will play a crucial role in driving user acquisition strategies and optimizations. You will be responsible for analyzing user behavior, identifying growth opportunities, and executing experiments to optimize our acquisition funnel. Working closely with cross-functional teams including marketing, engineering, and design, you'll help shape the product roadmap with a focus on decreasing our cost of acquiring users.
What You'll Do:
- Develop and execute growth strategies to drive user acquisition
- Analyze user data to identify trends, challenges, and opportunities for growth
- Design and run experiments to test new product features and enhancements
- Collaborate with marketing to develop campaigns that drive user engagement
- Work closely with engineering and design teams to ensure product features align with growth objectives
- Stay informed on industry trends and competitor activities to identify growth opportunities
- Technically Savvy: Comfortable working with various low-code or martech tools and ability to partner with our design, engineering, and marketing teams
- Hands-On Learning Approach: Willingness to dive into the intricacies of what works and what doesn't
- Effective Communication: Excellent communication skills to collaborate with cross-functional teams and external agencies/contractors
- Right balance between strategy/planning and execution - ability to move fast is crucial
- 3-5 years of Relevant Experience: Demonstrated success in growth product or growth marketing for consumer subscription or healthtech startups/companies etc
- Proven Track Record: Demonstrated success in testing hypotheses and improving site and funnel conversion rates. Hands-on experience with A/B testing methodologies
- Monetization and CRO Expertise: Strong grasp of monetization strategies and conversion rate optimization (CRO) best practices. UX Design and Optimization experience
- Proficient in Data Analysis Tools: Ability to work with data analysis tools and methodologies. Proficiency in analyzing data to drive informed decisions
- Team-first mentality, with excellent communication skills, both verbal and written
- Experience in the digital health or marketplace ecosystem
- Background in startup environments
- Prior experience with the following tools preferred: Figma, Framer, and A/B testing tools
- Passion for nutrition and helping improve people's health through technology
- The chance to drive impact within the healthcare landscape from day one
- Comprehensive health insurance plans, including dental and vision
- Spacious and comfortable Madison Square Park office with all of the seltzer and snacks you're heart desires 🥤
- 4 weeks PTO 🏖️
- 401k with match 💰
- Citibike membership 🚲
- Unlimited dietitian care 🍓
- Continuous learning opportunities
- Competitive salary ($120,000 - $160,000 equity)
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities
Salary : $120,000 - $160,000
