What are the responsibilities and job description for the Sr Associate, Paid Media Strategy, Random House Children's Books (Open to Remote position at Bertelsmann?
Content Summary : Sr Associate, Paid Media Strategy, Random House Children's Books (Open to Remote) at New York, for BertelsmannPenguin Random House is hiring a Senior Associate to join the Advertising team and support the Random House Children's Books (RHCB) division. As an ideal candidate, you are familiar with current media channels and advertising options, with experience working directly with ad partners. You'll serve as a strategic partner to title marketers and provide support and best practices as we continue to grow our centralized advertising operations. The media buyer will be joining the Paid Media Strategy and Ad Operations team, a collaborative and innovative team dedicated to paid media planning, execution, and optimization; and to staying on top of the latest trends and vendors in an ever-changing advertising landscape.
Responsibilities :
- Collaborate closely with the marketers on the RHCB marketing team, establishing a deep understanding of their marketing goals and publishing list, and actively participating in planning meetings by contributing thoughtful and informed recommendations
- Work in partnership with Ad Operations and Performance Marketing team counterparts to develop and execute impactful and effective campaigns for RHCB's frontlist and backlist titles
- Actively plan and manage dozens of paid media campaigns in multiple stages of execution at any given time, directly with multiple ad partners across various channels
- Build and manage relationships with PRH's major ad partners, staying on top of latest product offerings and developments, and sharing updates with fellow media buyers and divisional marketers
- Research and meet with potential new vendors as we continue seek to expand our partnerships, overseeing a smooth onboarding process for new partners by coordinating efforts with finance and data teams as necessary
- Negotiate terms for insertion orders, secure signatures, communicate specs and timelines, and traffic all necessary materials to ad partners on schedule
- Ensure partners have a clear understanding of our marketing goals and KPIs, and that it's reflected in the campaign reports they deliver
- Work with the Performance Marketing team to review campaign performance and provide analysis to better inform future strategy
- Ensure implementation of ad operations requirements and best practices for campaigns, including tracking, tagging, and campaign set-up
- Work closely with other media buyers on the team and contribute to a supportive culture of learning and growth
Requirements :
About the Advertising Team
The PRH Advertising team works in partnership with marketing teams across the company to create strategic and innovative campaigns designed to connect the right readers with the right books, wherever they are in their purchase journey. The team applies a performance-driven approach to campaign strategy and optimization, managing campaigns from set-up to reporting. We're a collaborative and curious bunch, excited about what's new on our bookshelves and what's next in advertising.
The salary for this position is $61,000. All positions are currently eligible for an annual profit award or bonus, subject to Company results.
Applications will be accepted through January 20. Please apply using our online application process and include a resume and cover letter with salary requirements.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical / Prescription drug insurance, Dental, Vision, Health Care / Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life / AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process : editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company : Penguin Random House LLC
Country : United States of America
State / Region : New York
City : New York
Postal Code : 10019
Job ID : 276747
Date : Jan 13, 2025
Location :
Salary : $61,000
