Director of Digital Content & Social Media Strategy

About Bespoke Luxury Marketing: Bespoke Luxury Marketing is a fully integrated branding and marketing agency. Powered by industry-leading creative, research, and strategy, we provide turn-key access to the most coveted and capable network of ultra-high-net-worth individuals.

Director of Digital Content & Social Media Strategy

Bespoke Luxury Marketing is seeking a visionary leader to oversee the digital presence for our company and up to 10 luxury clients. You will provide creative direction and collaborate with a team of graphic designers, photographers, videographers, and video editors, ensuring content aligns with luxury branding standards and meets deadlines. The ideal candidate will be passionate about storytelling, with a deep understanding of social media strategy. Responsibilities include scheduling, posting, engaging with audiences, and driving creative execution across various platforms.

Key Responsibilities:

Creative Direction & Strategy:

• Lead the creative direction of social media content, overseeing the entire lifecycle from ideation to final post.
• Develop and provide clear, inspiring creative briefs for the team, ensuring content is on-brand, visually captivating, and aligned with the luxury market.
• Collaborate with the creative team—including graphic designers, photographers, videographers, and video editors—to produce engaging, high-quality content that drives audience engagement.
• Regularly analyze performance data and social media trends to adjust and optimize content strategies, ensuring alignment with client objectives and audience preferences.
• Ensure all content is consistent with brand standards and resonates with the target demographic across platforms.
• Oversee the creation of social-first video content for platforms like TikTok, Instagram, YouTube Shorts, and LinkedIn, ensuring the content is optimized for each platform.
• Provide constructive feedback and guidance to team members, ensuring continuous development and high standards of work.

Platform Management & Engagement:

• Oversee the day-to-day management of our social channels (Bespoke Real Estate, Bespoke Luxury Marketing, and client channels), ensuring consistent and engaging content.
• Stay ahead of emerging trends, platform updates, and opportunities for real-time engagement, driving the creative team to capitalize on these insights.
• Use data-driven insights to optimize content strategies and enhance engagement, leveraging social media analytics and SEO tools.
• Manage audience interactions, ensuring timely responses and fostering meaningful relationships that build brand loyalty.
• Content Scheduling & Workflow:
• Develop and maintain a content calendar for both internal and client channels, ensuring strategic and timely delivery across multiple platforms.
• Utilize social media management tools to efficiently schedule, publish, and monitor content across all platforms.
• Collaborate with production teams to meet tight deadlines and manage multiple projects concurrently, ensuring high-quality content is always delivered on time.

Qualifications:

• 5 years of experience in social media management, creative direction, and content production, particularly within the luxury sector.
• Proven experience managing a creative team that includes graphic designers, photographers, videographers, and video editors.
• Deep understanding of social media trends, platform-specific best practices, and content optimization techniques.
• Strong leadership skills, with the ability to provide clear direction, motivate team members, and maintain high standards of work.
• Expertise in content creation, including video production and social-first content tailored to platforms such as TikTok, Instagram, LinkedIn, and YouTube Shorts.
• Excellent written and verbal communication skills, with the ability to create compelling content and clear creative briefs.
• A keen aesthetic sensibility and understanding of luxury branding, photography, visual composition, and storytelling.
• Proficient in major social media platforms (Meta, TikTok, LinkedIn) and social media management tools like Later, Hootsuite, or similar platforms.
• Experience with social analytics, SEO tools, and performance metrics to refine strategies and improve content outcomes.

Education:

Bachelor’s degree in Communications, Marketing, Business, New Media, or a related field.

If you're a creative leader with a passion for luxury branding and a proven track record of managing a diverse, talented team, we'd love to hear from you. Join us at Bespoke Luxury Marketing and help drive the success of luxury brands across social media.

Company expectations:

Support Bespoke Luxury Marketing’s core principles: maintain a high level of integrity and ethics; engage in positive and respectful interactions both within the firm and in public; personal accountability and attention to detail at all times.

Bespoke Luxury Marketing is an equal-opportunity employer and welcomes applications from all qualified individuals. We thank all applicants for their interest in joining our team, but only those selected for an interview will be contacted.

Benefits include medical, dental, and vision. Enrollment in 401K plan. Yearly PTO includes 10 days, 5 sick days & National Holidays.