What are the responsibilities and job description for the Advertising Research and Insights Manager Job at Best Buy in Minneapolis position at Best Buy?
Job Description
As the Advertising Research and Insights Manager, you will lead research initiatives that fuel creative strategies and make Best Buy advertising campaigns more effective. You'll dig into data to uncover insights that inspire our creative, marketing and media teams, ensuring everything produced resonates with our audience. In this role, you'll collaborate across departments to translate consumer behavior and market trends into actionable, data-driven strategies. If you're curious, strategic and passionate about using research to drive creative success, this role will give you the chance to make a big impact.
This role is hybrid, which means you will work some days at a Best Buy location (Corporate Campus, Richfield, MN) and some days virtually from home or another non-Best Buy location. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
- Lead and manage research projects to inform creative, marketing, and media strategies.
- Work with cross-functional teams to translate consumer insights into compelling campaigns.
- Manage the research budget and partner with external research vendors to stay on track.
- Present key findings and recommendations to stakeholders and senior leadership.
- Ensure Best Buy advertising strategies are informed by data and continuously optimized.
Basic qualifications
Preferred qualifications
What's in it for you
We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include :
About us
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Benefits
Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.
