What are the responsibilities and job description for the Influencer Marketing Associate Manager position at Best Buy?
Influencer Marketing Associate Manager
As the Influencer Marketing Associate Manager, you will lead the execution of influencer campaigns. You will support building influencer programs and partnerships grounded in human and cultural insights, data analysis, and social media trends. With your enthusiasm for and knowledge of influencer marketing, you will collaborate with internal partners and external agencies to deliver on marketing and business goals. In this role you will need a solution-oriented mindset with a strong attention to detail and be a skilled communicator.
This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location.
What you’ll do
Basic qualifications
Preferred qualifications
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
As the Influencer Marketing Associate Manager, you will lead the execution of influencer campaigns. You will support building influencer programs and partnerships grounded in human and cultural insights, data analysis, and social media trends. With your enthusiasm for and knowledge of influencer marketing, you will collaborate with internal partners and external agencies to deliver on marketing and business goals. In this role you will need a solution-oriented mindset with a strong attention to detail and be a skilled communicator.
This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location.
What you’ll do
- Lead the execution of core influencer campaigns from start to finish, managing deliverables within timeline and budget.
- Facilitate all work with internal and external teams, including campaign briefing, selecting/vetting influencers, content reviews/approvals, and campaign reporting.
- Build relationships with partners and proactively guide how best to use influencer marketing to meet business goals.
- Define and track KPIs and benchmarks to measure campaign success and share campaign recaps and key learnings with business partners.
- Stay updated on industry trends, the competitive landscape, platform advancements, and legal standards, and incorporate findings to maximize future campaign effectiveness.
Basic qualifications
- 5 years prior experience in influencer, social, and/or content marketing (e.g., influencer partnerships, affiliate marketing, or social media programs)
- 3 years indirect or direct people leadership and/or management experience Project coordination skills including rigorous attention to detail and organization
- Strong verbal and written communication skills
Preferred qualifications
- Bachelor's Degree or equivalent work experience
- Marketing or campaign management experience in marketing agency or corporate marketing setting
- Experience with social media platforms: TikTok, Meta (Instagram/Facebook), YouTube
- Experience working with influencer and affiliate marketing software tools
- Comfortable in fast-paced industry, with ability to make real-time adjustments as needed. Approaches challenges with solution-orientated mindset
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Position Type: Full time
