Junior Copywriter

Company Summary:

Best Lawyers is the oldest and most respected lawyer ranking service in the world. For more than 40 years, we have assisted those in need of legal services to identify the lawyers best qualified to represent them in distant jurisdictions or unfamiliar specialties. Best Lawyers lists are published in leading local, regional, and national publications across the globe.

Job Summary:

We seek a creative and motivated Junior Copywriter to join our dynamic marketing team. The ideal candidate will possess a passion for storytelling and a knack for crafting compelling copy that engages our target audience. You will work closely with the content, sales and marketing team members and produce various written content, including but not limited to marketing emails, website copy, blog articles and promotional materials.

Supervisory Responsibilities:

None.

Duties/Responsibilities:

• Strategize and implement sales marketing strategies aimed at attracting and retaining legal clients through results-driving marketing copy.
• Craft and refine high-quality, persuasive copy for an array of marketing materials, including promotional content, brochures and mass email campaigns.
• Work in collaboration with cross-functional teams to ensure consistency in messaging and adherence to the brand voice across all mediums.
• Develop engaging subject lines, calls to action and product descriptions.
• Conduct market research and analysis to enhance messaging strategies and increase the impact of campaigns.
• Evaluate the performance of marketing initiatives, gathering insights to guide future strategies and improve outcomes.
• Revise and edit content based on feedback from senior team members.
• Participate in proofing emails and marketing assets; test calls to action and hyperlinks, proofread for typos and grammatical errors.
• Coordinate translations of emails for international markets.

Required Skills/Abilities:

• Bachelor’s degree in English, Communications, Marketing, or a related field.
• At least 3 years of experience in B2B marketing, with a portfolio demonstrating successful marketing projects.
• Outstanding writing and editing capabilities, with a knack for producing clear, engaging and effective marketing copy
• Experience with email marketing platforms and knowledgeable about best practices in email campaign execution
• Ability to work collaboratively in a fast-paced environment.
• Experience in the legal industry strongly preferred.

Application Requirements:

• Writing samples are required for consideration. Please submit your writing sample as an additional page of your resume.

Best Lawyers is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.