What are the responsibilities and job description for the Paid Social Media Buyer position at Best Practice Media?

Job Description

APPLICATIONS VIA ZIPRECRUITER WILL NOT BE ACCEPTED. PLEASE SEE APPLICATION INSTRUCTIONS AT THE BOTTOM OF THIS JOB DESCRIPTION

The Role : Media Buyer (Paid Search and / or Social)

The Role

BPM is seeking a talented Media Buyer (Paid Media Specialist) to join our team and take charge of our clients' paid search and social campaigns. The ideal candidate will have a strong background in Google for lead-based businesses. META experience is great to have for this role as well, with LinkedIn being a “nice to have.” This role offers an exciting opportunity to work with a diverse range of clients and contribute to their success through strategic paid search and social initiatives.If you thrive in a fast-paced environment and are committed to leading clients to the forefront of digital innovation, we're looking for you. You do not need to be a jack of all trades as we have a dynamic team that will help support your success; however, you do need to have proven expertise in the following responsibilities :

Responsibilities :

Develop, implement, and optimize paid media campaigns across Google and META
Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for improvement.
Perform A / B testing and experiment with different campaign strategies to drive continuous improvement.
Stay updated on industry trends, best practices, and platform updates to ensure our campaigns remain competitive and effective.
Collaborate with cross-functional teams, including design, content, and analytics, to align paid social efforts with overall marketing objectives.
Provide regular reports and updates to clients on campaign performance and optimization efforts.

Role Qualifications :

Please do not apply if you do not have proficiency in the following :

Proven experience managing paid search campaigns, with a strong emphasis on Google

Proficiency in META (Facebook / Instagram)

Familiarity with TikTok, Pinterest, LinkedIn, Twitter and other paid social platforms is desirable.

Strong analytical skills and the ability to interpret data to drive decision-making and optimization strategies.

Excellent communication skills, with the ability to effectively present findings and recommendations to both internal teams and clients.

Detail-oriented mindset with a passion for staying up-to-date on the latest trends and technologies in paid social advertising.

Ability to multitask, prioritize workload, and thrive in a fast-paced, deadline-driven environment.

Benefits :

Competitive salary.

Qualified Small Employer Health Reimbursement Arrangement (QSEHRA) to cover healthcare.

Flexible work hours, remote work, and unlimited paid time off (PTO).

Opportunities for professional development and career growth.

A collaborative and supportive work environment with a talented team of digital marketing professionals.

Time Availability :

This is a full-time, 40 hour position.

You will have the freedom to make your own schedule and work from anywhere within reason, with a great internet connection and enough open calendar space to have at least four booked appointments per day on US central standard time.

Be available to communicate through email & internal communication tools Monday - Friday 9a - 5pm CST.

How To Apply

To apply to this role, please fill out this form with the requested information -

Company Description

Best Practice Media (BPM) is not just any marketing agency. We are a progressive powerhouse in the digital marketing space, established in 2015 by our founder Claire Winslow Brown. From day one, our mission has been crystal clear : to deliver world-class digital marketing solutions that produce undeniable results. Our approach is rooted in our belief that clients deserve better from their chosen agency, and our guiding principle clearly sums this up : "it's just handled." This philosophy, combined with our core values of stewardship, expertise, and transparency, ensures we not only meet but exceed the expectations of those we serve.

Company Description

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