What are the responsibilities and job description for the Director of Public Relations and Corporate Communications - AZ Based - Hybrid Jo position at Best Western International Inc?
Oversees brand reputation, playing a critical role in developing and executing strategies to maintain and enhance the public image and reputation of BWH Hotels and its portfolio of 18 brands. Primary responsibilities will involve managing the brand's global public relations efforts, securing and monitoring media coverage, and proactively addressing issues that could impact the organization's reputation.
Essential Job Results
Strategic Communications
- Develop and Execute PR Strategy : Design and implement an external public relations strategy that aligns with the company's objectives, ensuring consistency and brand recognition across all regions, while effectively tailoring messages to resonate with both local and global audiences.
- Media Relations : Cultivate and maintain strong relationships with key media outlets and journalists to secure positive media coverage and feature stories alongside our PR agency. Ensure key brand messages are reflected to maintain consistency with communications efforts.
- Global Integrated Campaign Planning : Partner with Brand Marketing and regional PR teams to craft integrated global go-to-market strategies and execute corresponding communications plans. Identify cultural trends, and emerging influences that pose opportunities for brand relevance and partnerships.
- Content Creation : Oversee the creation of compelling, high-quality press releases, articles and other PR materials, such as messaging documents, FAQs and press kits. Ensure effective distribution to the media and online platforms.
- Executive & Industry Communications : Collaborate with the executive team to craft compelling speeches, presentations and messages that reflect the organization's mission and vision. Attend industry trade shows with executives as needed. Oversee award submissions on behalf of the brand and the executive team.
- Crisis Management : Function as the crisis communication leader, developing proactive crisis management plans and strategies to mitigate potential reputation risks.
General Management
Experience
Education
Skills
Attributes
Leadership / Knowledge / Collaboration / Problem Solving
Other Requirements
This position is not eligible for immigration sponsorship .
Benefits Summary for Full Time Employees (work 30 hours per week)
Available Day One :
Equal Employment Opportunity
Best Western International, Inc. (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQ individuals, height, or weight, pregnancy status, childbirth, or related medical conditions, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company's equal employment opportunity policy applies to all aspects of employment with the Company, including but not limited to, hiring, promotion, transfer, benefits, discipline and termination.