Social Media Coordinator

Company Overview

Betallic L.L.C., founded in 1983, is a family-owned company and a global leader in the manufacturing of balloons, renowned for innovation and quality. With a commitment to excellence, we have established ourselves as one of the world’s foremost balloon manufacturers. Dedicated to pushing the boundaries of creativity and design in the balloon industry, Betallic L.L.C. takes pride in producing high-quality balloons that add joy and excitement to celebrations worldwide. Our legacy, built on innovation and customer satisfaction, continues to set the standard for superiority in the world of balloons. As the exclusive U.S. distributor of the highest quality latex balloons in the world (Sempertex), Betallic L.L.C. is also proud of its cutting-edge foil balloons, which exist for life’s most special moments whether welcoming a newborn or celebrating a family holiday, bringing joy everywhere and every day.

Position Overview:

We are looking for a creative Social Media Coordinator with 1-3 years of experience to drive our digital engagement. In this role, you'll develop social media strategies across Instagram, TikTok, Facebook, and YouTube, create engaging content, and manage paid ad campaigns. You'll also engage with our online community, support live events, and optimize our efforts with data-driven insights, with occasional weekend check-ins required.

Qualifications:

• Experience: 1-3 years in social media management, content creation, or digital marketing.
• Platform Knowledge: Strong understanding of Instagram, TikTok, Facebook, and YouTube (including trends, algorithms, and best practices).
• Content Creation Skills: Ability to create engaging posts, reels, stories, and short-form videos using tools like Canva, CapCut, or Adobe Creative Suite.
• Community Engagement: Experience interacting with online audiences, responding to comments/messages, and managing Facebook groups.
• Analytics & Reporting: Familiarity with social media insights, engagement tracking, and adjusting strategies based on data.
• Event Support: Comfortable hosting live streams, engaging in virtual events, and covering in-person industry events.
• Collaboration Skills: Ability to work with influencers, marketing teams, and other departments to align content strategy.
• Creativity & Trend Awareness: A strong eye for design, an understanding of current social media trends, and a passion for creative storytelling.
• Basic Video Editing: Experience with editing tools for short-form video content (preferred but not required).
• Weekend Flexibility: Willingness to do quick social media check-ins over the weekend for reposting and engagement.

Responsibilities

Content Strategy & Planning

• Keep a content calendar updated with upcoming campaigns, product launches, and seasonal promotions given to you from the Marketing Manager across all social media platforms and organized by end-user category
• Stay on top of trending content—think popular sounds, hashtags, and formats—and work them into our strategy
• Utilize Agoura pulse to schedule and post content at the best times for each platform to maximize reach and engagement
• Create and oversee paid advertising campaigns on Meta (Facebook & Instagram), YouTube, TikTok, and other platforms to drive traffic, promote events, and brand awareness
• Highlight our full line distributors across social media platforms.

Engagement & Community Management

• Respond to comments and DMs, and pass along to sales or marketing when needed
• Create fun, interactive content like polls, quizzes, and Q&As to engage followers
• Build a strong community by featuring balloon artists using #betallicballoonclub
• Keep Facebook groups active by answering questions, running polls, and starting conversations weekly

Content Creation

• Create eye-catching posts for product launches, live events, giveaways, and other promotions
• Repurpose existing content (like influencer posts) into reels, stories, and shorts
• Share behind-the-scenes moments from events, product launches, and things happening at Betallic.
• Post photos and videos sent by the education director or marketing team.
• Challenge yourself to create fun and impromptu content using Betallic products

Live Event Support

• Host monthly live events like tutorials, product demos, or Q&As to connect with followers
• Cover in-person events like Balloonathon, trade shows, and industry meetups on social media if in attendance.
• Schedule or post content sent by Betallic staff during live events.
• Track and analyze monthly social media performance, including engagement and follower growth for both Betallic’s pages and influencer content, to identify trends and optimize strategy.

General

• Do quick weekend check-ins to repost content and stay active
• Build a library of reusable assets like branded templates, photos, and videos for easy content creation
• Post videos on YouTube and YouTube Shorts, and keep the channel organized
• Update Instagram highlights regularly and keep the account looking fresh with stories
• Look for new influencers to partner with, especially micro-influencers with great engagement

Other Responsibilities

• Share helpful tips or tutorials from the education as part of a regular series (brilliant tips relaunch)
• Run contests, giveaways, and UGC campaigns to boost engagement and get followers involved
• Share updates on social media trends or tips for the balloon industry on Linkedin specifically for the mass market.
• Be ready with a plan to handle any social media issues or negative feedback quickly and professionally
• Travel required as needed.

Education

• BA Marketing, Communications, or a related field, or an equivalent combination of education and relevant work experience.
• Additional certifications in digital marketing or social media are a plus. (preferred)
• Video editing is a plus but not required. (preferred)

Requirements

• Travel as needed

What we offer:

• Competitive Salary Commission Structure
• Medical, Dental & Vision Coverage
• Company paid short term disability
• Life insurance
• Accidental injury coverage
• 401K Retirement plan
• Paid Time Off
• Paid holidays

If you are interested in applying for this position, please send your resume to our Human resources Department at hr@betallic.com.

Betallic L.L.C. values diversity and is dedicated to fostering an inclusive workplace environment for all employees, affirming our commitment as an equal opportunity employer. We do not discriminate on the basis of race, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Life insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $70,000