Digital Marketing and Social Media Specialist

Bethany College is seeking qualified applicants to immediately fill the position of Digital Marketing and Social Media Specialist. This position will report to the Executive Director of Marketing and Communications.

Job Description Summary: The Digital Marketing and Social Media Specialist collaborates with the communications and marketing team to create and manage compelling content across digital, print, and social media platforms to support the College’s recruitment and marketing goals. This role involves writing and editing publications, e-newsletters, emails, and web content, while maintaining the College’s brand standards. Additionally, the specialist spearheads social media initiatives, manages digital advertising campaigns, and supports event promotion through engaging multimedia content.

Specific Duties:

· In partnership with the Director of Marketing and Communications, write content to support the College’s recruitment effort across multiple platforms, including digital and print.

· Write and edit content for publications, newsletters, videos, social media, and web pages in collaboration with the Marketing and Communications team that support the marketing goals of the college.

· Provide quality control and copy editing on departmental and campus communications. Ensure communications adhere to college brand, identity, and style standards.

· Spearhead social media initiatives and manage student (work study, GA, intern, etc.) participation in the College’s social media plan and goals.

· Write and edit engaging content for the college’s annual magazine, ensuring alignment with the institution’s tone, voice, and brand identity.

· Secure strategic digital advertising campaigns across platforms and analyze campaign performance metrics and adjust strategies to optimize reach, engagement, and ROI.

· Establish regular communication with departmental chairs to identify newsworthy events, research breakthroughs, and success stories.

· Write solicitations and advancement-related content to initiate successful campaigns.

· Manage the online directory and website updates in coordination with the Executive Director of Marketing and Communications.

· Assist in the planning and execution process of photo and video shoots.

· Craft compelling content to effectively promote and cover College events.

· Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the college.

The Digital Marketing and Social Media Specialist is responsible for a variety of communications functions and projects, requiring the successful candidate to have broad-based experience in writing, social media management, and other disciplines.

Minimum Qualifications:

· At least two years of experience in the communications field preferred.

· Bachelor’s degree in communication, journalism, public relations, English, or related field.

· Superior writing and copy editing skills for various types of communications including admissions marketing, internal newsletters, internal communications, and crisis communications.

· Excellent strategic planning and resource management skills

· Success managing through influence in a complex, diverse, team-oriented environment.

· Familiarity with best practices in social media.

· Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly and succinctly.

· Graphic design experience with InDesign or Canva a plus

· Video editing experience a plus.

Applicants are asked to send a cover letter, resume, 3-5 professional writing samples and contact information for three references to: lweaver@bethanywv.edu

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person