What are the responsibilities and job description for the Social Media Specialist Job at Bethune-Cookman University in Beverly Hills position at Bethune-Cookman University?
Job Overview :
The NOW Massage is seeking a passionate and creative Social Media Specialist to support our digital presence across all platforms. This role focuses on developing and executing social media strategies, managing content creation, and ensuring brand consistency. The NOW is a lifestyle brand under the Post Investment Group family, which focuses on four sectors : health and wellness, real estate, consumer products, and pet services. This role will contribute to the growth of various lifestyle brands under the Post Investment Group umbrella, with a primary focus on The NOW.
You will support the voice of the brand across multiple social media platforms, creating meaningful interactions with guests, partners, and influencers. Discretion and professionalism are key, as you will support the management of the national Instagram account for over 70 franchise locations.
The ideal candidate has a strong aesthetic sense, a passion for wellness, and a deep understanding of social media trends. This position is onsite, located in Beverly Hills, CA.
Key Responsibilities :
- Social Media : Support the development and implementation of innovative strategies to increase brand awareness, engagement, and followers on Instagram, TikTok, and Facebook.
- Content Creation : Conceptualize, schedule, and publish daily posts for Instagram, TikTok, and Facebook. Assist with the management of external agencies and oversee content creators to ensure timely delivery of high-quality content in alignment with the monthly content calendar and current campaigns. Support all aspects of content creation, including photography, videography, video editing, copywriting, and graphic design.
- Trend Monitoring : Stay updated on social media trends and oversee the production, editing, and posting of Instagram and TikTok content. Research competitor activity and platform best practices to inform strategies.
- Franchise Support : Ensure franchise locations maintain consistent social media marketing standards and comply with The NOW’s brand guidelines. Travel to franchise locations to capture boutique team content.
- Brand Standards : Help to maintain The NOW's brand voice, tone, and aesthetic across all social platforms to ensure a cohesive and compelling brand experience.
- Performance Tracking : Help to monitor and analyze social media performance metrics, providing monthly insights for optimization.
- Collaboration : Collaborate with the marketing, PR, creative, and franchise teams to align social media initiatives with broader business objectives and campaigns.
Qualifications :
Compensation Benefits :
The NOW offers monthly wellness perks including complimentary massages, weekday lunches, and more.
The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Salary : $70,000 - $90,000
