E-Commerce Product Marketer

Job Summary:

Betsey’s Boutique Shop is looking for a results-driven Retail Ecommerce Product Marketer to lead the strategy and execution of our online product marketing efforts. This role focuses on strategic product visibility, crafting compelling product stories, optimizing product pages for SEO and engagement, and social content strategies to drive online sales. The ideal candidate has a passion for fashion, ecommerce, and customer experience, ensuring our products shine on our website and across digital channels.

Key Responsibilities:

Product Storytelling & Content Creation

• Write engaging, SEO-optimized product descriptions that highlight key features and benefits.
• Develop unique product narratives that align with Betsey’s brand voice and resonate with our audience.
• Collaborate with photographers and designers to create high-quality product imagery and videos.

Website Product Optimization

• Ensure product pages are visually appealing, informative, and conversion-friendly.
• Implement A/B testing for product titles, descriptions, and images to improve sales performance.
• Maintain accurate and updated product information, pricing, and availability.

Ecommerce Marketing & Promotions

• Plan and execute seasonal product launches and promotional campaigns.
• Collaborate with social media, email marketing, and paid advertising teams to drive traffic to product pages.
• Analyze customer feedback and product performance to refine marketing strategies.

SEO & Performance Tracking

• Optimize product pages for search engines (keywords, metadata, alt text) to improve organic visibility.
• Track product engagement, conversion rates, and sales trends to make data-driven improvements.
• Work closely with analytics teams to measure product performance and customer behavior.

Requirements:

• 2 years of business experience, preferably in retail.
• Understanding of SEO, conversion rate optimization (CRO), and digital media.
• Understanding of Shopify, WooCommerce, or other ecommerce platforms.
• Excellent writing skills with the ability to craft persuasive, engaging content.
• Experience working with Google Analytics, SEMrush, or similar tools for performance tracking.
• Passion for fashion retail and understanding of customer shopping behaviors.

Why Join Us?

• Work with a dynamic and fast-growing fashion brand dedicated to empowering women.
• Enjoy a creative and collaborative work environment with opportunities for growth.
• Competitive salary, employee discounts, and career advancement opportunities.

Betsey’s Boutique Shop The Betsey’s Boutique vision is to provide a uniquely different shopping experience in the heart of America’s small towns. It all began in 2011 with the opening of the flagship store in Rockford, Ohio. A town with a population of only 1032. Since then, the company has expanded to encompass 14 Brick & Mortar locations across the Midwest, including 4 franchises and still growing. What has now become a multi-million dollar corporation originated with the mission to personally wardrobe the all-American woman with casual and fashionable clothing while providing value and instilling confidence. Although the company has grown in size, the focus on customer service through personal service is unchanged. Founders Betsey Gamble and her husband Trent understand the challenges of family life, which is why they personally tailored the Betsey’s shopping experience to be convenient and enjoyable. With four sons of her own, Betsey empathizes with the #MomLife hustle. Together, with our valued employees, customers, and business partners, we’re building more than just a boutique – we’re building communities.

Job Type: Full-time

Pay: $15.00 - $17.00 per hour

Expected hours: 40 per week

Work Location: In person

Salary : $15 - $17