Social Media Content Creator

Brand Content Creator Job Description

Betsey’s Boutique Shop is looking for a content creator to support our marketing initiatives. The content creator will be a self-starter and responsible for developing high-quality curated and organic content for social media and e-commerce platforms. The role will also play an essential role in photoshoots to assist the creative process.

Objectives of this role

• Maximize consumer engagement with on-brand social content focusing primarily on reels, stories, and posts.
• Study insights on competitor marketing content
• Enhance Betsey’s Boutique Shop marketing and branding presence throughout all channels
• Encourage collaboration to unify marketing output
• Improve search engine optimization (SEO) presence
• Broaden Betsey’s marketing reach and customer base
• Support the creatives team in photoshoots to perfect the product marketing content.

Responsibilities

• Use SEO best practices to drive traffic to Betsey’s Boutique Shop digital channels
• Collaborate with the marketing and creative team to determine and solve campaign objectives
• Monitor digital engagement metrics
• Promote company offerings to reach new audiences and grow sales
• Research market trends and developments relevant to campaign subject matter
• Aid with the visual design of promotional materials
• Product marketing using content management system
• PhotoShoot Assistant

Skills and qualifications

• Outstanding copywriting, social media, or video production skills
• Strong knowledge of SEO best practices
• Ability to work effectively without oversight
• Confident written and verbal communication skills
• Superb organizational and time-management abilities
• High degree of computer literacy
• Experience in Meta Business Sweet
• Experience on all social media platforms and understanding of influencer marketing.

Preferred qualifications

• Significant experience creating high-quality marketing content
• Capable of managing multiple competing priorities
• In-depth knowledge of Microsoft 365 or Google Workspace
• Comprehensive understanding of impactful marketing tactics
• Comfortability with more than one language
• Typing speed of over 80 words per minute

Betsey’s Boutique Shop The Betsey’s Boutique vision is to provide a uniquely different shopping experience in the heart of America’s small towns. It all began in 2011 with the opening of the flagship store in Rockford, Ohio. A town with a population of only 1032. Since then, the company has expanded to encompass 14 Brick & Mortar locations across the Midwest, including 4 franchises and still growing. What has now become a multi-million dollar corporation originated with the mission to personally wardrobe the all-American woman with casual and fashionable clothing while providing value and instilling confidence. Although the company has grown in size, the focus on customer service through personal service is unchanged. Founders Betsey Gamble and her husband Trent understand the challenges of family life, which is why they personally tailored the Betsey’s shopping experience to be convenient and enjoyable. With four sons of her own, Betsey empathizes with the #MomLife hustle. Together, with our valued employees, customers, and business partners, we’re building more than just a boutique – we’re building communities.

Betsey’s Boutique Shop is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Job Type: Full-time

Pay: From $17.00 per hour

Expected hours: 40 per week

Ability to Relocate:

• Decatur, IN 46733: Relocate before starting work (Required)

Work Location: In person

Salary : $17