What are the responsibilities and job description for the Sales and Marketing Director position at Better Living Management Services, Inc?
Responsibilities
- Develop and maintain brand standards and guidelines for Better Living Management Services and their respective clients.
- Develop and implement comprehensive marketing strategies to attract potential residents to our assisted living facility.
- Conduct market research to identify target demographics and assess competitor offerings.
- Create compelling marketing materials, including brochures, advertisements, and digital content, to effectively communicate the benefits of our facility.
- Build and maintain relationships with referral sources, such as healthcare professionals, social workers, and community organizations, to generate leads.
- Coordinate and participate in community events, workshops, and seminars to raise awareness of our facility and establish our presence in the community.
- Conduct tours of the facility for prospective residents and their families, highlighting the amenities and services we offer.
- Stay informed about industry trends, best practices, and regulatory requirements related to assisted living facilities.
- Uphold our commitment to providing exceptional customer service and fostering a supportive and welcoming environment for residents and their families.
- Content moderation (comment sections, direct messages, reviews, etc.)
- For all channels, write, proofread, and edit creative and technical content as needed.
- Maintain marketing budgets.
- Analyze and report on the performance and efficiency of campaigns developing key performance indicators and benchmarks.
- Conduct market research and analyze trends to identify new marketing opportunities, competitor offerings and demographic data.
- Carry out other duties as assigned by supervisor or as necessary to maintain quality and continuity of services, safety of residents and security of premises.
- Other duties as assigned.
