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Better Talent by Laveer & Co. is hiring: Public Relations Manager in Charlottesv

Better Talent by Laveer & Co.
Charlottesville, VA Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

COMPANY OVERVIEW :

The 100 Collection is a premier platform connecting discerning travelers directly with trusted vacation rental homes and exceptional local operators. With over 3.5 million guests served, we pride ourselves on curating high-quality properties that embody the spirit of their destinations. We take the guesswork out of booking vacation rentals because your time is sacred, and so are your travels.

POSITION SUMMARY :

We are seeking a dynamic Public Relations Manager to elevate The 100 Collection brand presence in the travel and hospitality industry. This role will be responsible for developing and executing PR strategies that showcase our unique value proposition to travel writers, hospitality media, and potential partners.

RESPONSIBILITIES :

  • Develop and implement comprehensive PR strategies aligned with The 100 Collection brand values and goals
  • Cultivate relationships with travel writers, journalists, and influencers in the hospitality industry
  • Build partnerships with other hospitality brands to enhance value for The 100 Collection guests and partners
  • Craft compelling pitches and press releases highlighting our properties, destinations, and unique experiences
  • Secure media coverage in top-tier travel publications, blogs, and industry outlets
  • Collaborate with our partners to identify and promote newsworthy stories and experiences
  • Manage crisis communications and reputation management as needed
  • Track and report on PR metrics, adjusting strategies for optimal results
  • Represent The 100 Collection at industry events and trade shows

QUALIFICATIONS :

  • Bachelor's degree in Public Relations, Communications, Journalism, or related field
  • 5 years of experience in PR, preferably in the travel or hospitality industry
  • Strong media relations skills and established connections in the travel media landscape
  • Excellent written and verbal communication skills
  • Proven track record of securing high-quality media placements
  • Experience with PR software and social listening tools
  • Ability to work independently and manage multiple projects simultaneously
  • Key Traits for Success :

  • Passion for travel and deep understanding of the luxury vacation rental market
  • Creative storyteller with an eye for unique angles and experiences
  • Proactive self-starter with excellent time management skills
  • Adaptable team player who thrives in a fast-paced environment
  • Strong attention to detail and commitment to maintaining brand standards
  • COMPENSATION & BENEFITS :

    Monthly Rate : $70,000 - $110,000

    Benefits :

  • Health insurance
  • Paid time off such as PTO, sick days, and vacation days
  • Dental insurance
  • Retirement benefits or accounts
  • J-18808-Ljbffr

    Salary : $70,000 - $110,000

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