Marketing Lead

COMPANY OVERVIEW:

Become a part of New Old Florida in Apalachicola - the coolest place to stay, drink and eat on the Panhandle.

We’re seeking a meticulous and strategic marketing professional to drive brand awareness, guest engagement, and revenue growth for our renowned physical and digital hospitality properties.

In the heart of Apalachicola, The Gibson Inn, home to Franklin Café and Parlor Bar, stands as a beacon of old-world charm fused with contemporary sophistication. Since the doors swung open in 1907, The Gibson Inn has cemented its reputation as a dining icon and a celebrated local watering hole. Frequented by guests and locals, Franklin Café and our Parlor Bar promise an array of craft cocktails, exquisite local brews, and an enticing menu.

Within the freshly revamped walls of The Gibson Inn, a 45-room boutique hotel, each guest room is handcrafted and unique, with that level of care and detail carried through everything we offer. The true essence of our establishment, however, lies in our people. Our team consistently delivers unmatched hospitality characterized by warmth, friendliness, and an unwavering drive to exceed expectations. This commitment not only ensures our guests leave with incredible memories but also creates an excellent work environment for our staff.

Thrive on precision and structure? Join a legacy brand and make your mark in hospitality marketing!

POSITION SUMMARY:

Are you a marketing pro who’s detail-oriented, creative, and passionate about hospitality, great food, and connecting with the community? We’re looking for a Marketing Lead to develop and execute high-quality marketing initiatives for a portfolio of renowned properties, including The Gibson Inn, Best Western Apalachicola Inn, Visit Apalachicola, and the Apalachicola Restaurant Collection (Owl Cafe, Tap Room, Franklin Cafe, and Parlor Bar).

This is a hands-on role in which you’ll lead digital marketing, content creation, promotional campaigns, and performance analysis to drive visibility, guest engagement, and revenue. You’ll ensure that all marketing efforts align with our brand identity and business goals, leveraging a structured, data-driven approach to achieve measurable results.

If you are a task-oriented, analytical professional who thrives in structured environments and enjoys working behind the scenes to ensure a brand’s success - this role is for you.

Apply Today!

RESPONSIBILITIES:

• Develop and execute structured, well-planned marketing campaigns across digital and print platforms.
• Ensure all marketing materials maintain clarity, accuracy, and brand consistency.
• Create and manage website content, email marketing campaigns, and social media posts.
• Track key marketing metrics, analyze performance, and provide data-driven recommendations.
• Plan, design and execute seasonal promotions, special event marketing, and campaigns for local community events such as luncheons and the SGI Brewfest. Drive engagement through property-specific initiatives tailored to the audience.
• Oversee social media scheduling, engagement, and community interactions.
• Represent The Gibson Inn at local events, ensuring a polished and professional brand presence.

QUALIFICATIONS:

• Proven marketing experience—preferably in hospitality, restaurant, or destination marketing.
• Strong ability to analyze marketing data and translate insights into action.
• Experience with social media management, email marketing, and website content updates.
• Graphic design skills (Canva, Adobe Creative Suite, or similar) for creating polished marketing assets.
• Ability to manage multiple priorities efficiently in a structured, deadline-driven environment.
• Knowledge of Apalachicola’s local culture, events, and tourism industry is a plus.

COMPENSATION & BENEFITS:

Annual Salary: Up to $50,000 based on experience and achievement

Benefits:

• Opportunity to work with a well-established brand
• Opportunities for mastery & expertise
• Supportive, collaborative team environment
• Other

Schedule: This role requires regular business hours with the flexibility to work after hours, weekends and holidays as needed.