What are the responsibilities and job description for the Social Media Marketing Specialist position at Better U?
Job Posting : Social Media Content Creator, Community Manager, and Personal Brand Builder 🌟
Are you a creative storyteller with expertise in social media, video production, AI tools, and brand building? Do you have a passion for mental health, psychiatry, longevity, and psychedelics? Join Better U, an innovative telemedicine platform revolutionizing mental health care, and help us transform lives through impactful content, community engagement, and cutting-edge AI-driven strategies.
Learn more about us at betterucare.com
About Us
Better U is an alternative mental health organization connecting individuals to licensed professionals for clinician-prescribed psychedelic therapies and education. Our holistic program includes talk therapy, functional neurology, psychedelic therapy, and other alternative modalities to improve mental health and achieve long-term success.
We aim to reform psychiatry from a "diagnose and treat illness" model to one focused on thought expansion, neurological resets, and spiritual health.
In addition to our clinical mission, we manage the personal brand of our founder (@derekddd), amplifying thought leadership in mental health and wellness.
Role Description
This is a full-time hybrid role based in West Hollywood, CA. As our Social Media Content Creator, Community Manager, and Personal Brand Builder, you will be responsible for :
Content creation
Community engagement
Brand management
Marketing strategy execution across multiple platforms
Leveraging AI tools to streamline workflows and enhance creativity
Key Responsibilities
Content Creation & Strategy
Plan, script, shoot, edit, and produce high-quality video content tailored for TikTok, Instagram (Reels / Stories), YouTube Shorts, LinkedIn, and blogs.
Develop engaging content strategies aligned with Better U’s mission and the personal branding goals of our founder.
Create visually appealing graphics using tools like Canva or Adobe Creative Suite.
Leverage AI tools like ChatGPT (content ideation), Synthesia (AI-generated videos), MidJourney (unique visuals), Jasper AI (copywriting), and automation platforms like Hootsuite or Buffer.
Community Management
Foster a supportive online community by responding to comments / messages promptly.
Monitor interactions across platforms to build brand loyalty.
Build relationships with followers and influencers aligned with our mission.
Personal Brand Building
Collaborate with the founder to amplify their personal brand through storytelling and curated content.
Develop strategies to grow followers and engagement on @derekddd’s social media channels.
Analytics & Growth Hacking
Track performance metrics using tools like Google Analytics or platform-native insights to refine strategies for growth.
Implement innovative campaigns (e.g., user-generated content) to expand audience reach.
Conduct market research to identify trends in mental health advocacy and digital marketing.
Required Skills & Qualifications
Video Production Expertise
Proficiency in filming techniques (lighting / sound) for social media platforms.
Skilled in video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, or VEED.IO.
Social Media Expertise
Deep knowledge of TikTok, Instagram algorithms / trends, YouTube Shorts, LinkedIn best practices.
Proven ability to craft viral content that aligns with brand identity.
AI Tools & Automation Expertise
Familiarity with AI-driven tools like ChatGPT (content ideation / scripting), Synthesia (AI video creation), Jasper AI (automated copywriting), MidJourney (graphic creation), and Descript (video / audio editing).
Community Engagement
Experience moderating comments / messages professionally to foster a positive online presence.
Other Preferred Qualifications
3–5 years of experience managing social media accounts for brands or individuals.
A strong portfolio showcasing short-form video content created for TikTok or Instagram and LinkedIn.
Background in the mental health industry or related fields is a plus!
Why Join Us?
Be part of a mission-driven company making mental health care more accessible through innovative therapies like ketamine treatment.
Work closely with thought leaders in the mental health space on impactful narratives around advocacy and wellness.
Flexible hours with availability in PST preferred; hybrid work environment based in West Hollywood.
Gain hands-on experience with cutting-edge AI tools shaping the future of content creation.
How to Apply
Interested candidates should submit the following :
A resume showcasing relevant experience.
A portfolio of social media accounts managed or short-form video content created.
A Loom video explaining why you’re a great fit for this role.
Examples of growth strategies or campaigns you’ve executed successfully.
Send all materials to hania@betterucare.com as soon as possible—we’re hiring this week! Let’s create something extraordinary together 💫
