What are the responsibilities and job description for the Senior Designer, Creative Job at Better in New York position at Better?

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better :

We’ve funded over $100 billion in loans for our customers, more than any other fintech
We ranked #1 in the U.S. on LinkedIn's Top Startups 2020 and 2021
We are Forbes’ Best Online Mortgage Lender for 2023
We are USA Today’s Best Mortgage Lenders of 2023, Best for FHA Loans
We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world
And we’re just getting started!

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.

A Better Opportunity

We are seeking a Senior Designer, Performance Marketing Creative with a strong background in performance-driven design to join our team. In this role, you will lead and create impactful designs across paid media channels and platforms, driving measurable results through your work. Your focus will include designing for social media ads, landing pages for conversion rate optimization, display banners, email marketing, and video assets, ensuring all creative aligns with performance goals.

As part of the Growth team, you’ll collaborate with cross-functional partners to deliver engaging and high-converting creative assets that support our mission to make homeownership more accessible.

Responsibilities

Develop performance-focused creative assets for paid media campaigns, including social media ads (static and video), display banners, and landing pages optimized for conversions.

Design and optimize email marketing templates to drive engagement and improve click-through rates.

Collaborate with cross-functional teams, including Growth, Communications, and Product, to ensure creative assets meet business objectives and brand standards.

Implement and iterate on A / B testing strategies for creative elements to enhance conversion rates and overall performance.

Translate data and performance insights into actionable design improvements.

Prototype designs using tools like Figma, Adobe After Effects, or similar software to bring innovative ideas to life.

Maintain brand consistency across all creative assets while pushing for innovation and modern storytelling techniques.

Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.

Qualifications

5-8 years of visual design experience within an agency or in-house creative team, with a strong emphasis on performance marketing and paid media.

Portfolio showcasing performance-driven design for platforms such as social media, landing pages, email, and display advertising, demonstrating measurable business impact.

Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, or similar software.

Strong understanding of conversion rate optimization (CRO) principles, typography, visual hierarchy, and composition.

Experience designing and testing landing pages optimized for user experience and conversions.

Excellent communication and collaboration skills, with the ability to present ideas and strategies effectively to both creative and non-creative stakeholders.

Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail and creative excellence.

93,000 - $113,000 a year

Company Benefits

Our total rewards package consists of base salary, benefits, and opportunity for yearly cash bonus. Some of our benefits include :

Comprehensive healthcare, retirement, and voluntary benefits. Think medical, dental, vision, health savings accounts, 401k, and more.

Personalized care and tools for realizing your mental health and wellness goals.

Company paid for lunch when working in the office.

Additional benefit perks & discounts.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

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Salary : $93,000 - $113,000

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