What are the responsibilities and job description for the Digital Marketing Manager position at BetterHire?
Job Description
Job Description
Digital Marketing Manager -
Build, manage, optimize, and report on digital marketing
campaigns across channels in support of the client’s goals and objectives using
performance-driven strategies and tactics.
Responsibilities :
Manage day-to-day campaign activities across various digital channels,
including ongoing analysis and optimizations based on campaign goals
Campaign research, planning, and setup across Google and Facebook as
well as other digital platforms
Provide tactic recommendations based on unique client goals and
audiences
Cross-departmental collaboration to ensure strategy alignment
Communicating directly with clients via email, phone, and in person.
Compiling monthly reporting and writing performance insights
Skills and Attributes :
Building, managing, and testing paid marketing campaigns across
multiple channels including, but not limited to Facebook and Google Ads
Critical thinking and creative problem-solving skills to tackle the unique
challenges of each client and campaign
Ability to analyze data and optimize campaigns to drive performance
Working knowledge of Google Tag Manager and Google Analytics 4 is a
plus, but not required
Ability to self-manage time and keep projects on track
Birmingham, AL location is preferred, but not required
Flexible Hybrid work environment
We have a great team that laughs a lot-
Great Salary and Benefits with room to grow
