What are the responsibilities and job description for the Sr. Director of Member Engagement position at BetterLife?
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BetterLife’s Senior Director of Member Engagement works collaboratively across the organization to strategically develop and lead membership engagement, member group expansion, and membership retention strategies. Reporting to the Senior Vice President of Member Engagement and working in a highly cross-functional role, the senior director will ensure the delivery of best-in-class programs, events, and resources that provide deep value to core members. This role will manage a team of 4-10, including event planning, content management, and the execution of member engagement opportunities, engagement education, and signature events. This position will serve as a resource to other departments to provide membership insight and enhance member relations, communications, and day-to-day operations.
Essential Job Duties & Responsibilities
Member Engagement
- Develop and implement a comprehensive member group leadership plan that reflects the organization's mission, vision, objectives, and goals to ensure overall synergy, member satisfaction, and continued member group growth.
- Identify, pitch, and facilitate the design and execution of new opportunities for member engagement in collaboration with cross-functional team leads.
- Collaborate with marketing to create targeted campaigns and resources to retain volunteer leaders and members and showcase the value of membership.
- Develop strategies to maintain strong relationships with BetterLife’s membership and member group leaders.
- Monitor and assess industry trends, member feedback, and competitive landscapes to enhance membership services and benefits.
- Lead and facilitate team communications with members, utilizing in-person meetings, email, and phone calls to ensure consistent and effective messaging.
- Partner with member groups and their leaders to provide onboarding and succession planning.
- Create, implement, and track member benefit programs
- Plan, execute, and manage member events as we help our groups bill bigger and better events to drive engagement and BetterLife loyalty, including internal meetings, external activities with members in the community, webinars, conference calls, working groups, and other relationship and network-building activities
- Build processes and reports to efficiently and effectively capture data to ensure and increase the success of member engagement, programs, and benefits offered – this will include systems such as Salesforce.
- Support SVP Member Engagement with the following (not an all-inclusive list) : opening member groups, member group leader communications, and monthly and quarterly reporting for Board updates.
Team Leadership
This job description describes the position's general nature and scope of responsibilities. Please note other duties may be assigned at any time.
Education & Experience
Knowledge, Skills & Abilities
Work Environment & Physical Requirements
This is a hybrid position with both onsite and remote work opportunities.
This position is performed in an office environment (could be done remotely) and requires prolonged periods of sitting at a desk and working on a computer. Individuals must be able to lift 15 pounds at a time.
Accommodations
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
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