What are the responsibilities and job description for the Marketing Specialist position at Beyond Blue Vacations?
Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of various marketing channels. This role involves developing and implementing marketing strategies that enhance brand awareness, drive traffic, and generate bookings. The Marketing Specialist will collaborate with cross-functional teams to ensure alignment with business goals while utilizing analytics to measure success.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across multiple platforms, including social media (Instagram, Facebook, Twitter, Linked In), email, and e-commerce.
- Create compelling copy for various marketing materials, including website content, blog posts, newsletters, and promotional materials.
- Optimize website content for SEO to improve search engine rankings and drive organic traffic.
- Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
- Collaborate with reservations team to align marketing strategies with occupancy objectives and enhance booking numbers.
- Utilize Google Analytics and other tools to track campaign performance, generate reports, and make data-driven decisions.
- Manage the company’s website, ensuring content is up-to-date and engaging.
- Stay current with industry trends in digital marketing and e-commerce to implement best practices.
Experience
- Proven experience in digital marketing, with a focus on social media marketing, SEO, and e-commerce strategies.
- Strong copywriting skills with the ability to create engaging content tailored to target audiences.
- Familiarity with analytics tools such as Google Analytics to assess campaign performance.
- Experience working collaboratively in a team environment, particularly with sales teams.
- Proficiency in WordPress or similar content management systems is preferred.
- A degree in Marketing, Communications, or a related field is advantageous but not mandatory.
Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Types: Full-time, Part-time
Pay: $24.00 - $26.00 per hour
Expected hours: 5 – 25 per week
Schedule:
- Weekends as needed
Work Location: Hybrid remote in Santa Rosa Beach, FL 32459
Salary : $24 - $26
