What are the responsibilities and job description for the Manager of Marketing Analytics position at beyondfinance?
About the Role
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The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind.
A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.
What You'll Do
- Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities
- Present findings to stakeholders and recommend actionable solutions for non-analytical partners including Senior Leadership
- Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals.
- Build and maintain automated reporting and dashboards to track key metrics
- Work closely with the product and operations teams in defining tests and experimental design
What We Look For
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