Analytics -Marketing Analytics

POSITION TITLE: Analyst, Marketing Analytics

JOB OVERVIEW:

This position will have a key role in defining and executing on analytics deliverables and strategy for digital marketing analytics clients. Key responsibilities include the ability to dive deep into data to create meaningful presentations with actionable insights on consumer behavior. This person must work effectively cross-functionally with clients and vendors while completing high-quality analytics deliverables in support of all digital marketing channels.

JOB RESPONSIBILITIES:

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
• Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
• Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
• Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
• Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
• Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
• Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
• Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
• Communicate and set delivery expectations with your internal and external stakeholders.
• Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
• Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
• Partner with multiple vendors to support implementation of analytics tags.
• Evaluate and recommend digital marketing tools and products.
• Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

JOB QUALIFICATIONS:

• Bachelor’s Degree required. MBA or master’s degree in a quantitative discipline preferred.
• Minimum 5 years of digital analytics experience.
• Experience working at a marketing/advertising agency or consulting firm preferred.
• Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
• Experience with data visualization tools such as Tableau or Power BI.
• Highly proficient in Excel with building complex dashboards.
• Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
• Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
• Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
• Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
• Implementation experience with analytics platforms such as a web reporting tool and tag management software.
• Critical thinker who can problem solve and is detail-oriented and organized.
• Excellent written/verbal communication and client relationship management skills.

Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred.

• Experience with offline/online data integration preferred.
• Statistical modeling experience, including attribution modeling and predictive modeling preferred.
• Knowledge of digital marketing platforms such as DV360 or Trade Desk preferred.
• Experience with writing, executing, and analysis of data retrieved using SQL queries preferred.
• General knowledge of coding languages such as JavaScript preferred.