Paid Media Manager

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

The Paid Media Manager at BeyondTrust is responsible for the Global paid media strategy – including the planning, execution, optimization, and reporting for all paid advertising campaigns. The role will primarily be focused on managing our demand capture strategy and ad channels (Paid Search, Paid Social, and Targeted Display Advertising) and play a key role in creating an integrated paid campaign strategy across digital channels. This role will be a key point of contact with our digital agency relationships. This role reports to the Sr. Director of Demand Generation.

What You’ll Do

• Implement and manage always-on paid media campaigns, including ad creative, setting up ad campaigns, optimizing for performance and reporting on results
• Oversee and manage the annual paid media budget, ensuring efficient allocation and maximizing ROI of ad spend.
• Serve as the primary contact and manage day-to-day relationship of our digital agency partners -aligning campaign efforts to the company’s business strategy and objectives
• Collaborate with Field Marketing (Americas, EMEA, APJ) and Integrated Campaign marketing on digital campaign strategy and make recommendations for optimizations in their respective geos and strategic campaigns
• Partner with SEO and Social Media teams to align paid media with organic channels
• Stay up to date with digital marketing trends and continuously recommend new channels to engage our target audience and buyer personas
• Execute multivariate tests, including ad copy and landing pages to reach performance targets.
• Provides regular reports on campaign performance to stakeholders, communicating key insights and recommendations.

What You’ll Bring

• 5 Years Experience in B2B Digital Marketing, including experience managing paid advertising campaigns on a global level
• Hands-on experience working in advertising platforms across paid search, paid social, display networks and video platforms
• Solid understanding of Account Based Marketing (ABM) advertising strategies and channels to engage buyers
• In-depth understanding of Paid Search campaign management, keyword research and optimization practices
• Experience managing external agency relationships
• Bachelor’s Degree

Nice To Have

• Experience working in Cyber Security / B2B SaaS Companies
• Ability to analyze data, identify trends, and make data-driven decisions.
• Ability to identify and solve problems related to campaign performance.
• Ability to manage multiple campaigns and ensure accuracy in campaign setup and execution.
• Excellent organizational, written and verbal communication skills
• Experience with CRM and reporting tools such as Salesforce, PowerBI, etc.
• Experience with ABM technologies (6Sense, etc.) a plus
• Experience with A/B testing a plus

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.