Data Strategist

BGB Group

Data Strategist

Our Agency 



BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

Data Strategist Job Overview

Specializing in Claims Data, Cohort Design, Marketing Performance Measurement, Advanced Healthcare Analytics, and Applied Data Science

The Data Strategist will play a pivotal role in driving client success and business growth by leading marketing performance measurement, advancing the analytics practice, fostering data literacy across teams, and applying advanced data science techniques to solve complex business challenges. With expertise in claims data, cohort design, and healthcare datasets like IQVIA, Komodo, PurpleLab, and Symphony Health, you will transform data into actionable insights that shape brand strategies and improve client outcomes. You will also play a critical role in building the analytics practice and driving inline growth with existing and prospective clients.

Key Responsibilities

• Data Strategy, Applied Data Science, and Advanced Analytics
• Analyze and interpret complex healthcare datasets, including claims data, to deliver actionable insights for marketing and brand strategies.
• Apply advanced data science techniques, such as machine learning, predictive modeling, and natural language processing, to generate innovative solutions and actionable insights.
• Develop and implement cohort designs to address specific market and client challenges using advanced methodologies.
• Create data-driven frameworks for segmentation, propensity modeling, and optimization to enhance marketing performance.
• Leverage platforms like IQVIA, Komodo, PurpleLab, and Symphony Health to integrate and analyze diverse datasets, delivering a 360-degree view of the market and customers.
• Performance Measurement and Client Growth
• Design and implement metrics and KPIs to assess the success of campaigns and brand strategies.
• Collaborate with clients to optimize marketing performance and measure ROI, using advanced analytics and data science to inform future strategies.
• Provide actionable insights to support client success and ensure alignment with their business goals.
• Drive inline growth by identifying opportunities to expand services with existing clients and delivering high-impact, data-driven solutions.
• Leadership and Analytics Practice Development
• Build, mentor, and lead a team of data analysts, fostering a culture of innovation, collaboration, and continuous learning.
• Develop the analytics practice by incorporating applied data science methods and establishing best practices, frameworks, and methodologies for advanced healthcare analytics.
• Serve as a thought leader and resource for internal teams and clients, enhancing the organization’s analytics and data science capabilities.
• Data Translation and Literacy
• Own and champion data translation, ensuring insights are communicated clearly and effectively to both technical and non-technical stakeholders.
• Build data literacy across teams, empowering them to leverage analytics and applied data science in their decision-making and strategies.
• Develop tools, processes, and visualizations to simplify and communicate complex data, making it accessible and actionable for clients and internal stakeholders.
• Business Growth and New Opportunities
• Support new business development by applying data science techniques to deliver data-driven insights and compelling narratives for client pitches and proposals.
• Collaborate with cross-functional teams to identify opportunities for new services and innovative solutions.
• Stay ahead of industry trends, emerging data science techniques, and new data sources to position the organization as a leader in healthcare analytics and applied data science.
  
  

Qualifications

Technical Expertise

• Strong experience with claims data analysis, cohort design methodologies, and applied data science.
• Proficiency in healthcare data platforms such as IQVIA, Komodo, PurpleLab, and Symphony Health.
• Advanced skills in data science tools and frameworks (e.g., Python, R, Pandas, SQL, TensorFlow, Tableau, Hadoop, Jupyter Notebooks).
• Experience with machine learning, predictive analytics, and advanced statistical modeling.
• Demonstrated ability to analyze marketing performance, evaluate ROI, and create frameworks for continuous improvement.
  
  

Leadership and Communication

• Proven experience managing and mentoring data analysts and data scientists, with the ability to inspire and grow a high-performing team.
• Exceptional communication and storytelling skills, with a focus on translating complex data into clear, actionable insights for diverse audiences.
• Strong leadership skills to drive the development of the analytics and data science practice and foster cross-functional collaboration.
  
  

Strategic Thinking

• Expertise in applying data insights and advanced data science to create segmentation strategies, optimize marketing performance, and drive business growth.
• Proven ability to integrate multiple data sources and translate findings into high-impact business recommendations.
• Familiarity with healthcare and pharmaceutical market dynamics, including payer, provider, and patient landscapes.
  
  

As a Data Strategist, you will have the opportunity to build and lead a high-performing analytics practice, influence major healthcare brands, and drive measurable client success. Your work will directly impact marketing performance, client growth, and innovation within the healthcare industry. If you’re passionate about data strategy, applied data science, client success, and leadership, we’d love to hear from you!

Salary range: $100,000 - $115,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.